Light & Wonder confirms strategic investment in Flows

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Light & Wonder says the arrangement will help accelerate growth and scale up operations in markets worldwide. The group did not disclose how much the investment is worth.

The investment builds on an existing relationship between Light & Wonder and Flows. 

Flows uses automation software to support businesses with development and integrations. Light & Wonder said its investment will accelerate Flows’ own development and allow for faster product roll-out in new markets.

The investment comes after Flows recently launched a new voice-activated tool. This uses voice or text activations to build omni-channel jackpots from speech or text. 

‘Logical step’ for Light & Wonder

“Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform,” Light & Wonder igaming CEO Dylan Slaney said.

“Flows’ platform is an essential resource for businesses across all sectors of the igaming industry and beyond. We are delighted to offer the company our support and backing.”

Flows CEO James King added: “With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions. Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.

“I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard to build Flows up to the business it is today.”

Reshaping and refocusing igaming at Light & Wonder

The deal comes after Slaney last month spoke with iGB about his time heading up igaming for Light & Wonder.

Slaney only joined the industry in October 2017 but has rocketed up the gaming ladder. He began as executive vice-president of gaming at NYX Gaming Group but soon became part of the Scientific Games when it acquired NYX.

From here, he progressed to senior vice-president of gaming at SG Digital. Scientific Games then went through a major overhaul, divesting its sports betting and lottery divisions. It also carried out a high-profile rebrand

Light & Wonder emerged from this process as a more focused gaming business across three divisions: land-based, social casino arm SciPlay and iGaming. Overseeing the latter, Slaney reports to group chief executive Matt Wilson

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