Games Global completes purchase of Super Group B2B division

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Supplier Games Global agreed to acquire the assets from Super Group exactly one year ago today (7 February). Financial terms of the deal are not public.  

Games Global says the purchase marks a significant milestone for the business and will help with its US launch. This includes allowing it to immediately work directly with operators in the country.

DGC B2B is active in several US states including Pennsylvania, Iowa, New Jersey, Arizona, Colorado, Indiana, Virginia, Ohio and Louisiana. 

Super Group only purchased the business, which owns the rights to the Betway brand in the US, in January 2023. It originally agreed terms on the deal back in January 2022.

Games Global remains a relative newcomer to the market, however it has a network of 40 exclusive studios. It also has a collection of more than 1,300 proprietary games in addition to a wide-reaching progressive jackpot network.

US move key for Games Global

“We are excited about the successful acquisition of DGC B2B,” Games Global CEO Walter Bugno said. “It enables our immediate entry into the fast-growing US market and aligns seamlessly with our vision to become a leader in the global gaming industry. 

“This move not only strengthens our global position, but it also allows us to further innovate and deliver incredible experiences to operators and their players.”

Super Group CEO Neal Menashe adds: “We are pleased to have brought this sale to a close. Going forward, our team can continue focusing on our global B2C growth. 

“Games Global is a valued long-term partner of ours, and DGC’s B2B division is in good hands. We wish them all the best.”

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