The business will be permitted to offer digital games to German consumers through its online portals Lotto24 and Tipp24. The company argue that this represents a strategic milestone for the business, since the German online lottery market leader has opted to enter a new segment.
According to Zeal, the new portfolio will go live in a “few weeks”. The business said that the offering of online slots has previously been an important vertical for the company in other international markets. Zeal highlighted its established B2B relationships with a number of third-party providers, including US-based lottery supplier Park Avenue Gaming.
“We are very pleased about the trust placed in us by the national authority and are eager to be able to offer our online games very soon,” said Zeal CEO Helmut Becker. “With this licence, we reach an important milestone in our business strategy. We are convinced to be able to offer interested customers out there a great portfolio and new gaming experience.”
“Online games are becoming increasingly important and have established themselves in the international lottery and gaming industry,” added Zeal Instant Games managing director Julian Tietz. “We are proud to finally offer our games in Germany after successful international collaborations.”
World Lottery Association
This month, Zeal announced that it would be joining the World Lottery Association (WLA) as its latest member. The company said that it therefore committed to complying with the organisation’s standards for social responsibility, responsible gaming, security and risk management.