Conway moves into his new role having previously served as head of racing trading at SIS and will oversee the full operation of the esports-focused SIS Competitive Gaming division.
SIS said the business unit has been built specifically for sportsbooks, allowing bettors to watch and bet on live broadcasts of head-to-head events between gamers on esports titles such as CS:GO, as well as Ebasketball and Esoccer.
Tracey, who previously served as racing trading manager for SIS, will replace Conway. His new remit will be to continue the development of SIS’ trading offering, while also overseeing risk management for operators of all sizes.
Tracey has been with SIS for five years, starting out as lead horse racing trader. Prior to this, he spent eight years with Sporting Index.
“These new appointments serve to further strengthen our trading and competitive gaming products, which are proving to be very popular with an increasing number of operator partners internationally,” SIS product director Conleth Byrne said.
“The expertise and knowledge that both Adam and Aiden bring to their respective roles will provide both SIS and our partners with major benefits as we continue to grow.”
The double appointment comes after SIS in March expanded its commercial team with three appointments to new head of sales roles.
Joe Andrews was promoted to head of sales for Africa, while Angel Calderon took on the position of head of sales for Latin America and Iberia, and Helen Ridley moved into a similar role to lead the UK and European team.
SIS in March also announced Julian Wheeler as its new chief technology officer.