Under the deal, Caesars will have access to Simplebet “micro-betting” markets for the NFL, NBA, college football and basketball and MLB. These markets mostly cover bets on the next play of a game, or other similarly fast-resolving bets.
“Forging a partnership with an iconic brand and leader in sports betting such as Caesars accentuates that micro-betting is becoming an emerging feature of the betting landscape and a must-have offering for any major sportsbook,” Simplebet chief executive Chris Bevilacqua said.