Penn expects Barstool acquisition to build on Q1 growth

Share on facebook
Share on google
Share on twitter
Share on linkedin

Q1 marked the start of a new chapter for Penn, which completed the acquisition of Barstool Sports part-way through the quarter. At the time, the operator said this would strengthen the customer acquisition and cross-selling opportunities in its interactive division.

While the full impact of the acquisition is yet to be felt, Penn said the deal would lead to long-term growth for the group, and in turn raised its full-year revenue guidance to reflect these expectations.

Read the full story on iGB North America.

Leave a Reply

About Us

Intelligent Profiling develop cutting edge behavioural analysis platforms utilising in-session messaging, gamification, player journey engine and promotions management.

Recent Posts