Julie Allison has been appointed as director of markets at Microgaming as the software provider looks to expand its presence in new jurisdictions.
Allison joins Microgaming having spent more than ten years in commercial operations and both B2B and B2C marketing.
Previously, she has held senior positions at BETDAQ, Red Tiger Gaming and NetEnt, after it acquired Red Tiger. Allison oversaw acquisition, retention and enhancing the customer journey in these roles.
In her new role, Allison will focus on offering strategic direction with a focus on expanding to new markets.
The supplier added that she will also assess the regulatory climate to identify and maximise opportunities, particularly in markets undergoing change such as Great Britain and Germany.
“I’m looking forward to getting started with guiding Microgaming’s future markets vision, proactively embracing new regulation and supporting customers as they too prepare for change,” said Allison.
Now servicing more than 20 different markets, Microgaming said it looks to increase its global reach by entering more territories in 2021.