Fanatics hits milestone with sportsbook launch in New York

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Players in New York can now download the Fanatics Sportsbook and begin placing bets on a range of events.

Fanatics replaces PointsBet in New York. Customers previously betting with PointsBet in the state will have their information automatically migrated to the Fanatics Sportsbook. This includes their username, password, account balance, rewards points and any responsible gaming settings.

The launch marks the latest phase of Fanatics’ acquisition of PointsBet US. FBG purchased the business in August 2023 and has been phasing out the PointsBet brand ever since.

Earlier this week, Fanatics also rolled out its sportsbook product in Indiana. The New York launch means it is now active in 15 states including Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia.

FBG also operates the Fanatics Casino in Michigan, Pennsylvania and West Virginia.

Record January for New York

Fanatics enters New York after the state reported record sports betting figures in January.

During the month, New York set a new online sports betting revenue record of $211.5m (£167.5m/€195.7m). This was 12.3% ahead of the previous record of $188.3m.

As for handle, players wagered $1.96bn, up 9.5% from $1.79bn in January 2023 but 3.9% less than December’s $2.04bn.

In terms of the legacy PointsBet business, the brand is placed in the middle of the pack. For January, it posted revenue of $2.6m and a $31.7m handle.

FanDuel leads the market, posting a record $109.2m in online betting revenue for January off $867.1m in wagers.

Fanatics set for North Carolina launch as licence approved

Confirmation of the New York launch comes as Fanatics also looks set to go live in North Carolina.

Two weeks ahead of the market opening, the North Carolina State Lottery Commission has awarded eight interactive sports wagering licences to operators. Fanatics is among those to have secured approval.

Other early licensees in North Carolina include FanDuel, DraftKings, Bet365, BetMGM, ESPN Bet and Underdog.

Fanatics has already secured a market access agreement with the NHL’s Carolina Hurricanes in the state. 

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