Esports Entertainment Group to purchase Holodeck Ventures assets

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The agreement covers the purchase of certain assets including staff, production studio and all intellectual property.

Holodeck Ventures chief executive Paul Dawalibi will also join EEG and take on the role of executive vice president of EEG Media, a new division that will focus on creating esports betting and entertainment content and affiliate marketing.

“This is a major step forward for EEG, placing us in a position where we own and control our content platform as part of executing on our play, watch, bet market strategy,” EEG chief executive Grant Johnson said. 

“As leaders in building engaging and exciting esports content, the Holodeck Media team is a welcome addition to EEG and will enable us to take the player experience to new heights, ultimately creating best-in-class destinations for esports fans and bettors. 

“By leveraging content to drive betting and magnify the value of every customer in the EEG universe, we gain a significant competitive advantage and build a moat around our business.”

Dawalibi added: “I was extremely impressed when I first interviewed Grant on the Business of Esports podcast. I immediately realised the incredible potential of the EEG business.

“We are delighted to join EEG to build together the best and most engaging esports content and betting platform.”

The deal marks EEG’s latest M&A activity, having in March, through its Malta-licensed subsidiary Esports Entertainment (Malta), completed the acquisition of online casino operator Lucky Dino Gaming Limited.

In January, EEG also finalised a binding agreement for its previously announced acquisitions of Helix eSports and ggCircuit.

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