In his new role, Foster will support Enteractive with its plans to expand into more regulated markets around the world, reporting to chief business officer Andrew Foster.
Foster joined Enteractive after two-and-a-half years with iGaming Group, where he served as commercial manager and head of games for aggregation and white label sales.
Prior to this, Foster was the business development manager at Golden Innovations, while he also had spells as sales manager for Azure Malta, head of sales for socialite B2B at Clear Channel and sales manager at Absolute World.
“Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players,” Foster said.
“2023 looks set to be a busy year for the industry, and that means more opportunity for Enteractive to deliver our unique services to new clients across multiple markets. I’m excited to join the leading player in this field.”
CBO Foster added: “In the last year Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services.
“With the combination of John’s sales and igaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.”