DraftKings pens wide-ranging data deal with Genius Sports

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Under the deal, DraftKings will leverage Genius Sports’ technology to power live experiences for players and also gain access to Genius Sports’ proprietary, official data and live video feeds from over 170,000 events per year.

This will include Genius Sports’ full suite of National Football League (NFL) products, content and player acquisition and retention solutions.

In April, DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners, while Genius Sports became the league’s exclusive distributor of real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.

As such, DraftKings will become one of the first operators to implement a full Genius Sports NFL offering, including NGS that powers the full player lifecycle.

Read the full story on iGB North America.

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