The launch follows Betfred launching sports betting last month at the Paragon Casino Resort, which was permitted to launch earlier as it is owned by the Tunica-Biloxi Tribe .
“Caesars is proud of our commitment to Louisiana and the entire Gulf Coast region,” said Dan Real, regional president, Caesars Entertainment. “Today was historic for us as a company and we’re excited to open our new Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City to honor the legacy these properties hold in the region. We can’t wait to introduce all that sports betting has to offer to sports fans while sharing our emphasis on responsible gaming.”
Caesars commemorated the launch with two simultaneous first bet events at the retail sportsbooks.