Masci has worked in the gambling industry for more than 20 years, and his teams have worked on a number of popular games including Farmville and the Mighty Cash series.
In the new role, Masci will oversee Boom’s new line of real-money products, both in casino and sports betting.
“Joe is a true creative,” Stephen A. Murphy, chief executive of Boom Entertainment – another High 5 veteran – said. “His track record speaks for itself. But more than that, he is driven and brilliant, and he will do amazing things here at Boom.”