The figure represents a 36% increase on last year’s NFL season, with the increased availability of sports betting across the US cited as the biggest contributing factor.
26 states and Washington DC currently offer legal sports betting, with a further five expected to follow suit by the end of the season. During the previous season, only 18 states plus Washington DC offered the same services.
The likes of Arizona, Washington and Wyoming are among the states to legalise sports betting this year.
bwin will benefit from a branding presence on broadcast backdrops and perimeter advertising boards during matches across both tournaments, as well as across each event’s website and social media channels.
The deal will also grant bwin access to content and video footage of both competitions for use on its platforms, along with access to tickets and hospitality at matches for the operator to offer to its customers.
In addition, the partnership will feature a strong responsible gambling element, with bwin to launch a new dedicated website – betresponsibly.info – to highlight tools that it and parent company Entain provide to help customers stay in control of their gambling.
“The partnership with bwin allows Uefa to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and commercial perspective,” Uefa’s marketing director Guy-Laurent Epstein said.
“bwin is the world leader in responsible sports betting with a rich and long-standing tradition of partnerships in football, supporting clubs, federations and competitions worldwide. Their vast experience with sponsorship activations will be an invaluable contribution for both competitions.”
Entain’s managing director for digital in Europe, Stephan Heilmann, added: “The partnership will provide an array of exciting opportunities to enhance our offer to our customers, creating unique new experiences and content.
“It also provides bwin with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible environment in which to bet.”
Reports in the media today (7 September) suggested 888 had seen off competition from private equity giant’ Apollo Global Management and CVC Capital Partners to purchase the assets.
888 confirmed it is in advanced discussions with Caesars over a potential acquisition of the assets, but a deal is yet to be finalised.
The operator added that there is no certainty the talks will result in a transaction.
More to follow.
Alina Yakirevich is CMO of Fonbet. She has extensive experience in all areas of marketing – TV, digital advertising, BTL-communications, printed and radio advertising, PR, SMM, SEO and context, content and native advertising, as well as B2B marketing. She also reorganised and established all divisions of the Fonbet marketing team, setting KPIs which reflect the key business goals of the company.
The 2020 pandemic did not cause punters to move to online betting channels, despite other industries, such as retail, seeing a more permanent shift, according to Alina Yakirevich, CMO for Fonbet, Russia’s largest betting operator.
“In most industries, consumer preferences shifted online during the pandemic. For example, people started to shop more frequently online and buy more, and for many this turned out to be more convenient and faster.”
The trend however, did not appear to translate to Fonbet’s 800 betting shops throughout Russia, which saw little shift in the balance between its online and offline players. Yakirevich said this is most likely as when the pandemic hit and its physical betting shops were forced to close, so did the majority of sporting tournaments around the world.
“Since there were no major events, there was almost no betting on anything, either online or offline. At the peak of the pandemic, the majority of betting club customers simply took a break from betting on sports because no sports were really being played.”
Yakirevich noted that during the pandemic, only 60% of its retail betting shop customers took the plunge to try betting online. The other 40% decided not to place any bets at all.
When restrictions across the country eased and betting shops were allowed to reopen, the company saw the full return of its offline players.
“These customers saw that we were observing all the new safety measures and eventually returned to the shops. The fact that players who had been coming to betting shops for a long time didn’t transition to online can be explained by the fact that they’re accustomed to the advantages of our shops, including personal service, comfortable rooms and cash transactions.
People at the heart of the business
Founded in 1994, Fonbet is the country’s oldest and most established online and offline betting provider. Since its establishment, the company has been a pioneer in innovation and new technology.
“When the company was founded, we could never have imagined that bookmaking would become one of the most high-tech industries around,” says Yakirevich, reminiscing the early days of bookmaking in Russia. “We wrote our lines by hand, and everything was stored on floppy disks. This all required a lot of effort which naturally served as a catalyst to automate the processes.”
Fonbet was the first bookmaker in the country to start operating online, and soon after the launch, released its first live betting service. Over time, the ability for customers to bet on sports events in real time became a hallmark of the company.
Despite being a pioneer in the use of new technologies, including artificial intelligence and the development of its match centre and mobile app, the company says that “people” remain at the heart of its business.
“Betting companies today use special robots for betting, or programmes that analyse statistics and offer options for hundreds of in-play odds at the same time. Robots are created for specific sports, from football and hockey to esports… [However], from a conceptual perspective, we don’t support a 100% automation of bookmaking.
“Technology can only help us to accept bets faster and increase our offerings in different markets. However, a bet at Fonbet is still a bet between a customer and the bookmaker, just like it was 25 years ago. Only the scale has changed.”
Looking past the pandemic
Looking ahead, Yakirevich said Fonbet aims to continue to focus on growing its offline, relationship-based retail offering, which makes up for approximately 20% of it customer base, whilst investing in its online betting offering, which services the other 80%.
“The last six months have shown us that the world is returning to its usual way of life. We don’t predict any changes in customer preferences in terms of betting… Our aim isn’t to transition players from one category to another, we focus on both.”
Fonbet wants to add more customizability to its mobile “superapp”, according to Yakirevich, one which gives punters a much more personalised offering compared to a standard betting website. “We like the idea of a mobile superapp. When we work on new content, we always do it for the mobile app first.
“I feel like betting company sites lack the personal touch. If you compare a betting company’s site with any e-commerce site like Amazon, you’ll notice a huge difference. For example, I’ve been using Ozon for a year, and it already knows that I’m a woman who, for example, orders laundry detergent. So it immediately shows me laundry detergent and related products that people like me also order.”
“However, when you look at a betting company website, everyone has the same profiles. Even if you always bet on esports, your first page will always have football. If you like betting on tennis more, you’ll see football anyway. I think that personal selections and recommendations for customers are a must. Though it’s not easy from a technological point of view”, concludes Yakirevich.
The operator said it had been targeting a roll-out Poland for some time and researched the country’s legal sports betting market throughout last year.
Betcris said that due to the novel coronavirus (Covid-19) pandemic forcing all retail gambling facilities to close for prolonged periods, this served as an impetus for an online-only sports betting alternative from the sportsbook.
The operator added that it intends to use the experience it gains from operating in Poland to support its wider growth strategy, with the aim of pursuing opportunities to launch in other markets both in Europe and around the world.
“Starting operations in Poland was a great choice, the local work team has made sure that the Betcris brand maintains its level of excellence and we are excited about all the possibilities that this opens for us as a company,” Betcris chief executive JD Duarte said.
“Betcris has earned its leadership position in Latin America and now that we come to Poland, we will continue to make history.”
Poland’s Ministry of Finance Krajowa Administracja Skarbowa yesterday (7 September) relaunched an awareness campaign aiming to educate young people in the country about the dangers of gambling addiction and illegal gambling.
It is targeted at those under the legal gambling age of 18, namely children in grade seven (aged between 12 and 13) and eight (those between 13 and 14), as well as parents and teachers.
Also this week, a new report published by H2 Gambling Capital revealed that Poland’s regulated gaming growth has eaten into offshore competitors’ market share – but pointed out this could be reduced further.
Commissioned by Poland’s lottery operator Totalizator Sportowy, it was estimated that unlicensed operators accounted for PLN627.4m of gambling revenue in 2020, representing a market share of 25.6%, with a further PLN1.82bn generated via licensed betting operators.
The KSA revealed that it had received questions on two topics- one regarding the illegal targeting of gambling recruitment or advertising towards vulnerable groups, such as minors, and the second regarding advertising featuring professional athletes and teams.
In response, the KSA provided further information by referring to obligations for licence holders.
Obligations include that licence holders must not target advertising towards minors and that advertisements will be assessed in terms of content, where they are advertised, media presence, and who they are aimed at. This is in relation to article 2 of the decree on recruitment, advertising and addiction prevention.
The KSA also referred to article 4 of the decree, which states that under 25s with “substantial reach” among young people must not be used in advertising.
In addition, the KSA emphasised that professional licence holders cannot feature professional athletes or teams in their advertising. In July, the KSA issued a warning to the country’s state lottery, Staatsloterih, after it used professional football players in its advertisements.
The Remote Gambling Act came into force on 1 April this year after it was delayed three times. Applications for licences were successful, with 28 applications received within days of the Act’s implementation.
Since then, the KSA has dealt with a number of advertising breaches, including a warning to all operators to moderate their level of advertising ahead of the igaming market opening on October 1.
The Yavapai Prescott last week requested the Maricopa County Superior Court to halt the implementation of House Bill 2772, which grants sports betting licenses to 10 sports franchises and 10 tribes.
The bill would allow licensees to begin accepting wagers from September 9, with the state’s regulator the Arizona Department of Gaming having issued a number of permits ahead of this date.
The Yavapai Prescott claimed the legislation is unconstitutional and that it would be unfairly disadvantaged by the expansion and new wagering opportunities created by the bill and amended compact.
However, the Tonto Apache and Quechan tribes of Arizona attempted to block the lawsuit, which also sought to void an amended gaming compact negotiated by Arizona Governor Doug Ducey and 20 of the state’s 22 federally recognized Indian tribes, which was approved by the US Department of Interior in May.
Superior Court Judge James Smith yesterday (September 7) denied the Yavapai Prescott request for an injunction to delay the planned launch of legal sports betting in a hearing at the Maricopa County Superior Court.
SI Sportsbook allows players in Colorado to place pre-event and in-play wagers on a wide range of major sports events including the National Football League, National Basketball Association, Major League Baseball and National Hockey League.
The new sportsbook also features a multi-sport ‘pick ‘em’ game, betting widgets, wagering education tools and intelligent hyperlinking.
The launch was made possible through an agreement between 888 and Authentic Brands Group (ABG), the brand development, marketing and entertainment company that acquired the Sports Illustrated brand in 2019.
AUSTRIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Licences for sports betting and horse race betting are available for private operators on a regional basis within Austria, whereas poker, casino, bingo and lottery are controlled by the monopoly, Casinos Austria, which has exclusive rights until 2027.
Status: The CJEU has held that the Austrian casino monopoly is incompatible with EU law in a number of cases, although national courts continue to reach conflicting decisions on the compatibility of Austria’s current gambling legislative framework with EU law and the position remains unclear. In February 2021, the Finance Minister of Austria announced a wide-ranging set of proposals to reform gambling in Austria. Proposals include the establishment of a new independent regulator and the introduction of both website blocking and greater player protection measures. A draft law formally setting out the proposed reforms is expected to be published during 2021.
BELGIUM
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: All products are available to private operators except for lotteries, which are reserved exclusively for the monopoly provider. However, online operators need to partner with a land-based licence holder in order to satisfy a local establishment requirement; alternatively, apply for one of the retail licences that can be extended to cover online.
Status: There remain valid arguments that the existing regime is incompatible with Belgium’s EU Treaty obligations. Active enforcement measures against operators and players are in place. A mandatory, weekly deposit limit of €500 for all customers of licensed operators is in effect. A draft law to introduce an advertising and sponsorship ban has been submitted to parliament.
BULGARIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery (excluding raffles and instant lottery games).
Operator type: All products are available to private operators except for lotteries, which are to be reserved exclusively for the monopoly.
Status: Any operator from an EU/EEA jurisdiction or the Swiss Confederation can apply for a licence. The Bulgarian regulator has awarded approximately 30 licences to date, including to a number of international operators. The government has adopted amendments to the country’s gambling legislation to establish a monopoly on lotteries in Bulgaria, with any existing lottery licences to be revoked with immediate effect following the amendment’s entry into force.
CROATIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: All products are available to private operators except for lotteries, which are reserved exclusively for the monopoly provider. Private operators can only be licensed to offer online gambling if they obtain a land-based casino or betting licence.
Status: Attempts by the Ministry to update its gambling legislation have been subject to criticism in respect of EU incompatibility issues (including the requirement that only holders of land-based licences can offer online gambling). Regulatory reforms appear to have stalled in the country.
CYPRUS
Regulated gambling products: Sports betting, horse race betting and lottery.
Operator type: OPAP has a monopoly over lottery operations; betting licences are available to private operators.
Status: Cyprus regulated online betting in July 2012, although a licensing regime was not established until 2016. ISPs are obliged to implement blocking measures to prohibit Cypriot residents from accessing unlicensed gambling websites. A betting law, which entered into force in March 2019, replaced the 2012 Betting Law. The provisions of the 2019 law are substantially the same, with minor amends introduced to address EU incompatibility concerns under the previous law (such as the requirement to have a local branch in order to obtain a betting licence). In July 2021 the local regulator introduced new rules and restrictions on gambling advertising.
CZECH REPUBLIC
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: EU and EEA-based operators are able to apply for licences.
Status: The gambling regulatory regime, which entered into force in the Czech Republic on 1 January 2017, allows EU/EEA companies to enter the market. ISP-blocking measures are active in the jurisdiction. Tax rates reportedly increased to up to 30% of GGR for certain online gambling activities from January 2020.
DENMARK
Regulated gambling products: Sports betting, fantasy sports, horse race betting, poker, casino, bingo and lottery.
Operator type: Licences for all gambling products are available to private operators save for lotteries, which are controlled by the state monopoly.
Status: The Danish online gambling regime went live on 1 January 2012. ISP-blocking measures are active in the jurisdiction and the Danish Gaming Authority (DGA) has been granted an injunction to block operators and suppliers that have been targeting Danish customers without the requisite licence. As of 1 January 2020, licensed operators are required to ensure that customers have set deposit limits before they are allowed to gamble, although it is understood this applies to online casino only. The DGA introduced new marketing regulations, effective from 1 April 2020. On 1 January 2021, the rate of tax increased from 20% to 28% of GGR for online gambling activities.
ESTONIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Licences for all gambling products are available to private operators save for lotteries, which are reserved exclusively for the monopoly operator.
Status: Operators seeking to accept business from players in Estonia must be issued an activity licence for the type of gambling they wish to offer, then an operating permit to provide the services online. A blacklist of operators is maintained and updated by local authorities and ISP and payment blocking is in force. Though some operators argue that the regime is still not compatible with EU law, no notification alleging incompatibility has been issued by the EC since the requirement for licensees to maintain servers in Estonia was removed.
FINLAND
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: All gambling products are under the exclusive control of monopoly provider Veikkaus Oy.
Status: Despite the existence of a national monopoly, EC enforcement action was dropped subsequent to various changes to Finnish laws. Active enforcement measures are in place (restrictive marketing for offshore operators in particular) and the government is exploring measures to further restrict the offshore supply of gambling services. In January 2021, the government opened a consultation on a number of proposals to reform Finland’s gambling legislation. It had been expected that the finalised proposals would be submitted to parliament by the end of June 2021; however, that did not come to pass and the final proposals are now anticipated to be debated in parliament after summer 2021.
FRANCE
Regulated gambling products: Sports betting, horse race betting, poker, bingo and lottery.
Operator type: Private operators can obtain online licences for sports betting, horse race betting and poker. The monopoly has exclusive rights to bingo and lottery.
Status: A regulated market since the introduction of a licensing regime in 2010, following which the EC withdrew its infringement proceedings. A new regulatory authority, L’autorité Nationale des Jeux, took over from ARJEL in June 2020. Responsible gambling advice has been issued to operators and players during the Covid-19 crisis, with a warning against using bonuses to attract new players to poker. In July 2021 a draft law proposing a ban on gambling advertising was submitted to parliament, which (if adopted) is anticipated to enter into force on 1 January 2022.
GERMANY
Regulated gambling products: Sports betting, horse race betting, virtual slots, online poker and table games. (The German state of Schleswig-Holstein also regulates sports betting, horse race betting, poker, casino and bingo.)
Operator type: Horse race betting licences are available at a regional level. Sports betting licences can be applied for by private operators as of 1 January 2020. Since 1 July 2021, private operators have been able to submit licence applications to operate virtual slots and online poker. Online table games (such as roulette, blackjack and live dealer casino) are reserved to land-based casinos, most of which are state operated although in August 2021 the states of Schleswig-Holstein and North Rhine-Westphalia notified the European Commission of their intention to hold a tender process to issue licences to operate such games to private operators. (Private operators can no longer obtain casino licences in Schleswig-Holstein under the existing regime, although S-H has approved legislation to reinstate existing licences until 2021, with operations allowed to continue in the interim. S-H has also introduced a quasi-licensing regime for sports betting, intended to be of a transitional nature).
Status: The main legal framework for gambling regulation in Germany has been the subject of much debate and has been heavily criticised by the EC and interested parties/states within Germany for a number of years. Discussions to reform the existing legislation resulted in the approval of the 3rd Amendment Treaty which entered into force on 1 January 2020. The 3rd Amendment Treaty removes the limit on the number of sports betting licences and re-introduces a sports betting licensing process. In July 2021 the 4th Interstate Treaty on Gambling entered into effect which brought new licensing options for private operators for online poker and virtual slots (although stringent restrictions, such as stake limits, shall apply). In October 2020 a transitional toleration regime was introduced which permits operators to offer online poker and slots provided they comply with the toleration regime’s requirements and certain restrictions (such as stake limits); it is anticipated that the toleration regime will remain in place until such time that the virtual slots and online poker market fully launches.
GREAT BRITAIN
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: All licences are available to private operators save for lottery, which is reserved exclusively for the monopoly provider, Camelot.
Status: Any operator that transacts with, or advertises to, British residents requires a licence from the Gambling Commission (GC). Licensed operators are required to source gambling software from GC-licensed businesses. In December 2020, the government launched a “major and wide-ranging” review into the current gambling legislation in Great Britain. It is anticipated that any proposals for reform will be published in a white paper during 2021.
GREECE
Regulated gambling products: Sports betting, horse race betting and lottery.
Operator type: All products are exclusively reserved for the monopoly providers pending the implementation of an open licensing regime, although certain private operators are permitted to operate on a transitional basis.
Status: In 2012, a ‘transition period’ commenced, whereby the Greek government granted 24 transitional licences to operators, enabling them to provide services to Greek residents. Legislation, which introduced an open licensing regime for online betting and “other online games”, including casino and poker, entered into force on 30 October 2019. However, the regulations implementing the new legal regime were not published until August 2020. Operators holding a transitional licence may continue to offer services until a decision is made to grant a permanent licence. In July 2021 the regulator announced that the first cycle of the permanent licensing process had come to an end and that it had issued 15 licences under the permanent licensing regime. It is understood that of the 15 licensees, 13 were permitted to ‘go live’ as of 6 August 2021.
HUNGARY
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Only the state monopolies (Szerencsejáték Zrt. and Magyar Lóversenyfogadást-Szervezo Kft) and local concession companies can apply for a licence.
Status: Amendments to Hungarian gambling law came into force on 1 October 2015 and allow only two land-based casinos to hold remote casino concessions. The regulator has since issued fines, a number of which have been challenged, against unlicensed operators that continue to target the market. In June 2017, the ECJ determined Hungary’s gambling regime to be incompatible with Article 56 TFEU. A subsequent ECJ decision in February 2018 ruled against the Hungarian requirement that online gambling operators must have a land-based licence to offer online gambling services to Hungarian citizens, further strengthening arguments that the current regime is incompatible with EU law.
IRELAND
Regulated gambling products: Online betting regulated since August 2015. Online gaming is not specifically accounted for in Ireland’s outdated legislation and as such is currently unregulated.
Operator type: Private operators can apply for a betting licence.
Status: Ireland has contemplated updating its legislation, which will create a comprehensive igaming regime, for some time. The Gambling Control Bill – the legislation which promises to specifically regulate online gambling – has been subject to continued delay and legislative progress is not expected in the short- to medium-term. Interim reform measures intended to modernise the regulation of gambling in Ireland entered into effect on 1 December 2020. In February 2021 draft legislation was published (by an opposition party) which, if passed, would restrict most forms of gambling advertising. According to the Department of Justice’s ‘Justice Plan 2021’, it is expected that in Q3 2021 a General Scheme of legislation to reform the licensing regime for gambling will be published.
ITALY
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Fully regulated market, although lotteries are the subject of a state monopoly.
Status: Remote gambling licences are granted within specific application windows. The last tender process for applications closed on 19 March 2018. AGCOM, the Italian communications regulator, has issued sanctions against operators and media companies for violation of the gambling advertising ban (introduced in 2018). Measures to combat unlicensed gambling, including payment blocking measures, entered into effect in October 2019. A tax, which amounts to 0.5% on turnover, was introduced in 2020 on all bets on sporting events (including virtual sports) and is expected to remain in place until 31 December 2021. It is understood that Italian authorities are currently preparing a draft law on a 2023 licensing tender process that will reduce the number of available online licences to 40.
LUXEMBOURG
Regulated gambling products: Lottery.
Operator type: Monopoly.
Status: The general prohibition on gambling appears sufficiently wide to cover all forms of online gambling.
MALTA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Private operators can apply for a local licence (except for lottery products).
Status: In 2018, Malta approved a new Gaming Act that replaced all existing gaming legislation with a single piece of legislation, supplemented by secondary legislation. The Gaming Act, with directives and regulations, became effective on 1 August 2018.
NETHERLANDS
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Monopoly for all products.
Status: The Remote Gambling Act, which introduced a new licensing regime, entered into force on 1 April 2021. Operators may now submit applications for a licence under the new regime. However, operators that have previously directly ‘targeted’ the Dutch market will face a 33-month cooling-off period before being eligible for a licence. While applications have been accepted since April 2021, the market under the new regime is not anticipated to go live until 1 October 2021. In the interim, the regulator is expected to continue to implement enforcement measures against operators targeting Dutch players.
NORWAY
Regulated gambling products: Sports betting, horse race betting and lottery.
Operator type: Online gambling is reserved for the two monopoly providers, Norsk Tipping and Norsk Rikstoto.
Status: The monopoly has extended its offering to include live betting, online bingo and casino games in an attempt to redirect traffic from unlicensed sites. The Norwegian regulator continues to step up enforcement efforts against unregulated operators, local banks and payment service providers. The government has passed amendments to try and stem the flow of gambling supply from offshore, including enhanced enforcement powers to prevent gambling advertising from abroad. Expanded payment blocking provisions entered into effect on 1 January 2020. Draft legislation consolidating Norway’s various gambling laws and further strengthening the regulator’s powers to address unlicensed gambling and the advertisement of the same was submitted to Norwegian parliament for debate and approval in June 2021.
POLAND
Regulated gambling products: Sports betting, horse race betting, casino and poker.
Operator type: Betting licences are available for companies with a representative in Poland. Casino and poker are reserved for a state monopoly.
Status: Legislation enacted on 1 January 2012 permits betting. Online gaming (including poker) is no longer prohibited as of 1 April 2017, although the exclusive rights to offer such products are reserved for a state monopoly. Provisions that provide for the establishment of a blacklist of unlicensed operators and ISP and payment blocking came into force on 1 July 2017 and in February 2021 amendments to such provisions were the subject of parliamentary debate. The blacklist contains more than 1,000 domain names.
PORTUGAL
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Any EU/EEA operator can apply to be granted a licence for online gambling. Lottery games and land-based fixed-odds sports betting remain reserved for a monopoly.
Status: A regulated market since 2015. Although operators can apply for licences, their Portuguese revenue streams are subject to comparatively high tax rates, particularly in sports betting. Portugal’s 2020 Budget will implement changes to the current taxation rates applicable to selected gambling products offered online.
ROMANIA
Regulated gambling products: Sports betting, horse race betting, casino, bingo and lottery.
Operator type: Any operator from an EU/EEA jurisdiction or the Swiss Confederation can apply for a licence. Lottery games remain reserved for the monopoly.
Status: The Gambling Law (as amended) introduced a legal framework for a fully regulated online gambling market and requires licences to be held by online gambling operators, as well as software providers, payment processors, affiliates and testing labs. The secondary legislation that fully implemented the current licensing regime came into force on 26 February 2016. The gambling regulator actively polices the regime and notifies ISPs to block blacklisted websites. A legislative proposal to further amend the Gambling Law was submitted to the Romanian Senate in September 2020.
SLOVAKIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Private operators can apply for licences for online casino and for sports betting licences. Lottery and bingo remain reserved for the monopoly provider.
Status: The Gambling Law came into force on 1 March 2019. The Gambling Law allows private operators outside of Slovakia to apply for licences for sports betting and casino, although sports betting licences did not take effect until 1 July 2020.
SLOVENIA
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Online gambling must be operated by land-based casinos or lotteries and, as a result, only the monopoly holds online licences in Slovenia.
Status: The requirement that only land-based Slovenian operators are eligible for licences is considered by certain industry stakeholders to be incompatible with EU law. Draft amendments to the Gaming Act were published in 2015, which aimed to remove the current local establishment requirement. However, the proposal does not appear to have been submitted to parliament to date. Whether any proposed amendments will ultimately introduce an open licensing system remains unclear.
SPAIN
Regulated gambling products: Sports betting, horse race betting, poker, casino, bingo and lottery.
Operator type: Private operators can apply for licences for all gambling products save for lottery.
Status: Operators must hold a general licence and a specific licence, both issued by the National Gambling Commission, for each activity. Remote gambling licences are granted within specific application windows. The last tender process for applications closed on 18 December 2018. In November 2020, Spain introduced significant restrictions on gambling advertising, sports sponsorship and welcome bonuses. In July 2021, the Spanish regulator published for consultation a draft royal decree on responsible gambling that proposes the introduction of requirements on players to set spend limits prior to play. It is currently expected that the requirements will enter into force in July 2022.
SWEDEN
Regulated gambling products: Betting (including sports, horse race, pool, exchanges), casino, poker, bingo and lottery.
Operator type: Licences are available for private operators.
Status: As of 1 January 2019, Sweden is a fully regulated market. All gambling operators that wish to offer their services to Swedish residents will be required to obtain a licence in order to validly do so (either a ‘betting’ licence or a ‘commercial online games’ licence, depending on the product(s) being offered). Active enforcement measures are in place. Temporary regulations, which were introduced on 2 July 2020 in response to the Covid-19 crisis, restrict, among other things, deposit and loss limits (applicable to casino only) and total login time. The measures were initially due to be lifted by the end of 2020 and then by the end of June 2021; however, they will remain in place until at least 14 November 2021. In January 2021, the Swedish government opened a consultation on certain proposals, such as the prohibition of gambling advertising between 6am to 9pm and the introduction of a B2B licensing regime. In June 2021 the Swedish government also opened a further consultation on proposals to subject gambling advertising to similar requirements that are in place with respect to the advertising of alcohol.
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The ‘Gambling? Don’t Get Involved!’ campaign focuses on the negative effects of the industry, such as addiction, financial problems and social isolation.
It is targeted at those under the legal gambling age of 18, namely children in grade seven (aged between 12 and 13) and eight (those between 13 and 14), as well as parents and teachers.
During the previous two phases of the campaign, close to 110,000 parents and students participated in the programme.
“Educating young people is a very important task, and illegal gambling is a problem not only for us, who are fighting it,” said Magdalena Rzeczkowska, head of KAS.
“It affects addicts, plus their family and friends. With our programme, we want to show the dangers of participating in gambling and warn against them.”
The relaunch has been supported by Poland’s Minister of Education and Science.
Earlier today, a report from the H2 Gambling Capital revealed that Poland’s offshore gambling market share has been cut by the growth of its regulated gaming sector.
However, the report, commissioned by Totalizator Sportowy, also highlighted that the offshore market could be cut further, and regulated revenue increased, by a shift to a gross revenue-based tax and by lifting a ban on the state lottery operator promoting its online casino offering.
