The deal will see Neds, which is part of the Entain Group, gain access to UFC branding as well as exclusive broadcasting for UFC events. Neds will also be a part of UFC’s social media channels, and will look to create new content for Australian fans.
Neds’ chief marketing officer James Burnett said: “Neds is the most progressive brand in Australian wagering, and it makes great sense to partner with the UFC, which has proven itself to be the most progressive sporting organisation in the world.
“We are all about taking things to the ‘Neds Level’ and this partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level.”
“We’re thrilled to partner with such an exciting and innovative brand like Neds,” added UFC’s vice president of global partnerships Nick Smith.
“We’re excited to engage fans like never before with Neds in a market that is extremely important to our business.”
The Neds deal represents UFC’s latest marketing association, after agreeing a similar deal with DraftKings earlier this year.