In her new role, Melicharkova will be responsible for supporting Swintt’s commercial team through a range of marketing activities, as well as driving awareness of the Swintt brand and its products.
Melicharkova joins Swintt from Pariplay, where she had served as head of marketing since January this year.
Prior to this, Melicharkova spent more than two-and-a-half years in senior marketing roles at Relax Gaming, and also spent five months working as a senior marketing executive at Pragmatic Play.
Melicharkova began her career in the igaming sector with NetEnt, spending a year-and-a-half as marketing and events coordinator before going on to become events manager.
“I am honoured to be joining Swinnt and to use my skills and experience to support the commercial team while also increasing brand and product awareness,” Melicharkova said. “This is a huge opportunity for me to showcase what I can do, and I am grateful for the chance to do so.”
Swintt’s chief commercial officer David Mann added: “Tereza is an important addition to our senior management team as we continue to grow at pace and look to work with more operator partners than ever before.
“She is a skilled marketer that has an incredible knowledge of the industry. This is the perfect combination for driving brand awareness and showcasing our cutting-edge products and services to the largest possible audience.”
Melicharkova’s appointment comes after Swintt last week also announced former Gaming Innovation Group director David Flood as its new chief technology officer.