Kampf joined Super Group from the Ambac Financial Group, where she served as managing director of investor relations for almost five years.
Prior to this, she was principal at strategic communications and public affairs consultancy Finsbury and also had a four-year spell as senior vice president at MF Global.
Kampf’s other roles during a 33-year career included senior director of investment relations at Fitch Ratings, first vice president of investor relations and corporate finance director for Instinet Group, and other finance positions at Goldman Sachs, Morgan Stanley and Ernst & Young.
She will report directly to Super Group chief executive Neal Menashe in her new role.
“I am excited to be joining Super Group at a pivotal time for the business,” Kampf said. “I look forward to working with management to help the investment community understand Super Group’s opportunity to enhance shareholder value as we build upon the Betway and Spin brands.”
Menashe added: “I am thrilled to welcome Lisa to Super Group to lead our dedicated in-house investor relations effort as we embark on our journey as a public company. Lisa is a seasoned IR professional with a deep understanding of investor relations, finance and capital markets which are vital to a successful investor relations program.”
The appointment comes after Super Group in January completed its merger with publicly traded special purpose acquisition business Sports Entertainment Acquisition Corp. (SEAC).
Prior to completion, the two businesses applied to list shares in the combined business on the New York Stock Exchange under the new ticker symbol ‘SGHC’, with the new, combined business to operate under the name Super Group.
Following confirmation of completion, ordinary shares and public warrants in the combined business began trading on 28 January under the ticker symbols ‘SGHC’ and ‘SGHC WS’, respectively.