In her new role, Campbell will oversee activities at Star Sydney the second largest casino in Australia.
Campbell brings more than two decades of experience in the casino industry. She was most recently senior vice president for finance in Macau at Melco Crown Entertainment.
Prior to this, she was chief financial officer at Oaks Hotels and Resorts. Campbell also worked in several senior finance roles at Conrad Jupiters and Treasury Casinos Queensland.
Prior to joining the sector, Campbell was financial controller at Conrad Treasury in Brisbane.
“I am excited to be joining Star at a pivotal moment in the company’s history,” Campbell said. “I’ll help shape the future for a venue that has been an iconic Sydney destination for almost 30 years.
“I am clear on the strategic priorities, including the urgent focus on ensuring remediation actions drive a return to suitability and the removal of the existing licence suspension. In parallel we need to ensure that building the trust and confidence of our regulators, guests, team members, other stakeholders and the broader community is always front of mind while building a culture of high-performance excellence.
“We want to be known for delivering world-class experiences. I’m looking forward to Star Sydney shaping a successful future of sustainable long-term growth.”
Star group CEO and managing director Robbie Cooke added: “I’m delighted to welcome Janelle to the team as part of our organisational restructure. Janelle is a highly regarded, very experienced and extremely talented senior casino executive.
“I look forward to working with Janelle on our ongoing transformation program at Star Sydney as we pursue our objective of returning our Sydney casino to suitability.”
Latest CEO hire completes organisational restructure phase
The appointment of Campbell completes the recruitment of CEOs for Star destinations in Sydney, Gold Coast and Brisbane. Star has been creating property-based operational business units, covering locations in Brisbane, the Gold Coast and Sydney.
This week, Star also announced Daniel Finch as CEO of its Brisbane operations. This came after Jess Mellor was promoted to lead the Gold Coast. All regional CEOs will report directly to Cooke.
The new regional CEOs will support efforts by Star to demonstrate it is fit to operate its land-based casinos in Queensland. Star was sanctioned in Queensland in December 2022 over a series of failings and told its licence would be suspended.
The group was found “unsuitable” to hold a licence in Queensland. This followed an inquiry into its operations at Star Gold Coast and Treasury Brisbane.
Star was given 12 months to resolve these issues, with a deadline on 1 December 2023. However, ahead of this date, Star was handed an additional six months to bring operations in line with the demands of regulators.
The group now has until 31 May 2024 to satisfy the demands of Queensland authorities.