Based at the Agnelli Foundation in Turin, the facility will focus on innovation and developing new ideas within the digital and artificial intelligence spaces.
The Innovation Lab will also be accessible to universities, research centres and start-ups.
Sisal said that the new Innovation Lab forms part of its ongoing economic and employment investment plan, through which it is aiming to bring new technologies to the market.
“Over the last few years, we have made great strides, created new gaming platforms with the desire to be a market leader in technologies, invested in data platform and artificial intelligence and revolutionised our digital offer,” Sisal’s chief information officer Mario Martinelli said.
“Today I am very satisfied with this new goal: the creation of a lab dedicated to innovation that will be able to dedicate itself to focusing on ideas, the enhancement of talents, experimentation and research will help the whole company.”
Sisal’s chief digital officer and project manager Davide Filizola added: “The Innovation Lab was created to combine a specific need and a common will: the first is to actively contribute to the training of young professionals, while the second is to attract new skills.
“With this initiative, Sisal wants to create an external observatory on digital issues and at the same time a great incubator of ideas that can then be translated into concrete projects to be developed within the company.”
The launch comes at a time when Sisal is bidding for the tender for the fourth UK National Lottery licence. The operator has partnered with children’s charity Barnardo’s and telecommunications giant BT on the bid.