Working with the BetRivers and PlaySugarHouse brands, Payton – the daughter of Chicao Bears legend Walter Payton – will promote the brands in key markets Illinois and Arizona via the creation of sports betting and cultural content and commercial appearances.
Payton is the co-host of WGN-TV’s Chicago’s Best and is well known across the US for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.
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