As COO, Alexander will help build the foundations of the brand’s online casino product and also play a central role in growing the start-up’s team.
Alexander joins PlayStar after three-and-a-half years leading the casino unit at Bet365, a role in which he oversaw the brand’s expansion into new global markets and managed a team responsible for more than 10 international gaming licenses.
Prior to this, he spent nine-and-a-half years as head of casino platform at Mansion.
“PlayStar’s approach of combining cutting-edge technology with an exceptional team is a proven formula for success and I am excited to be contributing to what will be an incredible journey,” Alexander said.