Playmaker is trading under the ticker symbol PMKR on the TSXV as part of plans to expand its presence in the wider North American market.
The listing comes after Playmaker in April finalized its first acquisition in the form of Futbol Sites, a digital sports media group that connects brands and sports betting operators to fans across Latin America and the US. Playmaker said it will now seek further acquisitions as part of is wider expansion plans.
This strategy also saw the business bring in Cassaday as chief operating officer. Cassaday was previously a partner at Relay Ventures, a North American venture capital fund and the lead investor behind Playmaker
Cassaday, who spent six years at Relay Ventures, has been heavily involved with Playmaker since its inception, helping build its strategy, raise capital and carry out initial acquisitions.