Launched in September 2021, the initiative is an extension of the Have A Game Plan project that went live in late 2019 to educate sports fans about responsible sports betting.
The campaign focuses on four core principles of responsible wagering, including setting a budget and sticking to it, keeping betting social, knowing the odds and only playing with trusted, regulated operators.
PNG will promote Have A Game Plan responsible sports betting content on its Barstool Sportsbook digital platforms and social media accounts, as well as activate Have A Game Plan in all of its land-based, retail sportsbook locations across the US.