Under the agreement, OpenBet will deliver its full suite of betting technology, trading and sports content to OPAP via SportCast.
The deal marks OpenBet’s first partnership in the Greek market and its tenth with a member of the World Lottery Association (WLA).
OPAP, which is due to publish 2022 financial year results later today (15 March), operates as part of the Allwyn Group.
“At OPAP, we always look to offer our customers the highest quality of innovative and entertaining gaming products,” OPAP chief executive, Jan Karas, said. “Therefore, we are very pleased to be partnering with OpenBet and we are looking forward to leveraging their expertise and high-end technology solutions, in order to upgrade customer experience and take our online sports betting activities to new levels.”
OpenBet group chief executive Jordan Levin added: “We’re delighted to have partnered with OPAP to help them deliver a best-in-class online sportsbook. The technology, content and services we provide, combined with our flexible and tailormade solutions has made us the leading sports betting partner for WLA members.
“It’s another huge milestone for OpenBet and we’re looking forward to working with Jan and his team at OPAP.”
OpenBet was previously part of Light & Wonder, but was sold to Endeavor in September last year, three months after the initial planned closing date and for $400m less than was first agreed.