In the role, Henzgen will be responsible for marketing, politics and communication at Novo Interactive, whilst maintaining his management duties at Löwen Entertainment.
He will form part of the management team alongside Oliver Bagus and Jürgen Irsigler from 1 July.
Henzgen said: “The appointment to the management of Novo Interactive is a great honour and a vote of confidence for me. It is an incentive to take advantage of the opportunities that the legalisation of online gaming opens up for our group of companies.
“With Novoline we are creating an offer that transfers our strengths from terrestrial gaming into the digital world: games that inspire.”
Löwen Entertainment president and CEO Christian Arras added: “The entry into online gambling and its further development is one of the great challenges for us in the coming years. We are very pleased to be able to rely on Dr. Daniel Henzgen and his expertise in the areas of politics and communication.”
Henzgen recently criticised Germany’s new State Treaty on Gambling, accusing the government of showing contempt for gamblers and gaming providers.