React acquired Loot.Bet owner Livestream Gaming in April, after which it changed its name to React from Intema.
The launch took place on 31 July, with Loot.Bet planning to transfer most of its current players to its Isle of Man licence in the subsequent days. The operator currently does business under a licence from Curaçao, which is set to implement major changes to its regime.
“This is truly a huge step forward for Loot.Bet’s expansion plans in the B2C and B2B markets,” said Leigh Hughes, chief executive of React Gaming.
“In addition to providing gamers with the most compelling betting solutions, we will be able to offer white-label solutions to a much larger market, giving us the means to expand Loot.Bet’s global reach and strengthen our brand awareness in the esports space.”
React appointed Hughes as interim CEO in June.
Last month, React began trading on the OTCQB Venture Market in the US.