Players who said they had self-excluded from Sky Bet or from online gambling altogether – as well as customers who had opted out of receiving marketing materials – said on social media that they had been offered free spins via email from SkyBet’s online casino platform SkyVegas.
A spokesperson for the Gambling Commission told iGB the regulator has been made aware of the incident and is looking into how it occurred.
A Commission statement said: “We’ve been made aware by members of the public that SkyBet have sent promotional emails to self-excluded customers yesterday. We do not expect this of our operators and we will be looking into how this has happened.”
Some of the recipients said they had signed up with self-exclusion tool Gamstop, which recently reported a 25% increase in registrations for the first half of 2021.