The tender, which was awarded after a 15-month bidding process, will allow EveryMatrix to provide the services under its online brand TippmixPro.
The bidding process involved more than 25 bidders.
The process will allow EveryMatrix to integrate its OddsMatrix sportsbook platform and data feeds into Szerencsejáték’s offerings.
EveryMatrix will also provide its turnkey software solution, which will span across player account management, virtual sports and bonusing among other elements.
The deal comes just weeks after the Hungarian government officially regulated sports betting on 1 January 2023.
“Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers,” said Stian Hornsletten, chief commercial officer at EveryMatrix.
“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, sports betting director at Szerencsejáték, said: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”