The tournament, which is due to take place from 22 to 25 May at Europa Sports Park in Gibraltar, will now be known as the Dafabet World Pool Masters.
Dafabet also title sponsored the competition in 2017 and 2019.
“We’re very happy to be the title sponsors of this year’s tournament,” Dafabet’s head of sponsorships John Cruces said. “It’s the third time we’ve sponsored the event and we’ve always been happy with the coverage we’ve received.”
Matchroom Multi-Sport managing director, Emily Frazer, added: “We are thrilled to have Dafabet on board again for the World Pool Masters. We always enjoy working with the team and their support of the event helps us to continue to push boundaries and take pool to every corner of the globe.”
Dafabet has a whole host of other sports sponsorship deals in place, including agreements with Scottish Premier League club Celtic, Spanish La Liga team Cadiz, and Norwich City, which recently won promotion to the top-tier English Premier League.