In his new role, Grimshaw will oversee the expansion of technology-based solutions to Checkd’s media and operator partners across both the UK and North America.
Grimshaw joins Checkd after a spell as business development director at FSB Technology, prior to which he spent over three and a half years as digital sales manager at SIS.
Earlier in his career, Grimshaw also served in development-focused roles with Return, Play, Songkick, Box Productions, Amaze and Latitude Digital Marketing, as well as marketing positions at Digital Programmes and iTouch.
In addition, he spent time as a strategic account business manager at Manchester United.
“Checkd Group as a whole has made great progress in recent years with a roster of clients that speaks for itself,” Grimshaw said. “Their approach to technology-based solutions is cutting-edge, ultra reliable and delivers rapid revenue growth opportunities for operators and I am delighted to become part of the team.
“With the launch of a brand new sports betting app in the United States on the horizon, this is a great time to have joined Checkd Dev and I look forward to showing partners old and new exactly what we have to offer.”
Checkd Dev managing director Adam Patton added: “Our Checkd Dev division continues to go from strength to strength and given our ambitious plans on both sides of the Atlantic, this was the perfect moment to install a new commercial director to lead the way in forging new partnerships.
“Andrew is very well-known in the industry and possesses exactly the depth of knowledge that we were seeking for this position. His insight and expertise will be a massive boost in extending the delivery of our award-winning tech solutions.”