BettHouse has secured market access in Iowa and is scheduled to debut in the state next month, with plans in place to also go live in a number of other states before the end of the year.
Headquartered in Las Vegas, BettHouse will operate on the Bet.Works platform and also utilise the Simplebet micro-betting pricing engine.
BettHouse’s senior team includes chief executive Steve Berman, who has spent 25 years working in US sports betting and igaming, as well as president and founder Nitin Jain.
Michael Blocksberg is serving as chief operating officer of BettHouse, with Matt Birnbach as chief strategy officer, and George Burkhardt as chief financial officer.