Under the new partnership, BetRegal will be prominent in league marketing strategies, beginning with the 2021 season that kicks off tomorrow (August 5).
The operator will have media assets throughout the playoffs and Grey Cup, including the post-season jersey patch and serving as partner of the Grey Cup Festival, and presenting sponsor for exclusive premium experiences during Grey Cup weekend.
BetRegal will also work with the CFL on a range of fan-facing initiatives for the 2021 season, including running a free-to-play sportsbook experience and a pick’em style game that will allow fans to pick winners and predict scores to win prizes.
In addition, Canadian Football Hall of Fame quarterbacks Damon Allen and Matt Dunigan will become ambassadors to the operator as ‘BetRegal Legends’.