Whilst operators are obliged to display helplines during their advertising, the AGA claims that it is currently being done in a way that doesn’t get the message across effectively enough to players, due to the large number of different helplines available across the US.
The group claims that displaying multiple state-specific helpline numbers confuses players, the numbers are often shown in a font too small to read, and that phone-in services are being promoted ahead of modern alternatives such as text messaging and chat support.
AGA has recommended incorporating technology such as SMS, websites and mobile platforms to give players greater access to the support they need.