Vella will replace Roderick Attard, who resigned in December of last year after just over 12 months in the role. She initially took up the position on an interim basis last month.
An experienced management professional, Vella joined Acroud in August 2019 as financial controller before being promoted to the role of head of finance in April of last year.
Prior to this, Vella was a manager at PricewaterhouseCoopers Malta for seven years, while she also holds an Honours degree in Accounting from the University of Malta.
“I am very happy that Tricia has accepted our offer to become our permanent CFO, after having performed outstanding over the last few months in the role of interim CFO,” Acroud chief executive Robert Andersson said.
The appointment comes after Acroud last month said its purchase of a media and affiliate business helped drive revenue up 53.9% in the fourth quarter, but an impairment charge related to old assets from a historic acquisition impacted bottom line.
The group completed its acquisition of the unnamed business in October last year after it initially brokered an agreement to purchase a 60% stake in June 2022, with the operation now referred to as Acroud Media.
Group revenue for the fourth quarter reached €10.0m, up from €6.5m in the corresponding period in 2021. The full year, revenue increased 24.6% to €30.9m, with a large portion of this growth taking place in Q4 following the acquisition.