Under the deal, the length of which was not disclosed, Esportes da Sorte will serve as the main shirt of Esportes da Sorte, with its branding to appear on the front of players’ jerseys.
Esportes da Sorte will also benefit from branding exposure on other official club properties throughout the partnership.
“Athletico is a model club and exudes a business culture, modernism and innovation, values that are also part of the DNA of Esportes da Sorte,” Esportes da Sorte chief executive Darwin Filho said.
“We arrived here not to be another master sponsor, but to embrace the club and build memories with its passionate fans. Expect a lot of support, interaction and activations with the fans.”
Club Athletico Paranaense chief executive Mario Celso Petraglia added: “We are pleased and proud to count on Esportes da Sorte at this very important moment in the club’s history.”
The team will this year celebrate its 99th anniversary.