As an approved member of the DSWV, PlayCherry will work with the organisation and its other members to clamp down on illegal activities in the regulated German market.
PlayCherry is licensed to operate its Sunmaker.de, Comeonwetten.de and Mobilebet.de sites in the country.
“Germany is a core market for our company, and we are pleased to be part of this relatively young, regulated sports betting market,” Cherry CEO Jürgen Reutter said. “The DSWV and PlayCherry pursue a common goal and our membership underlines our efforts to provide customers in Germany with entertaining and at the same time secure sports betting products.”
DSWV president Mathias Dahms added: “With PlayCherry, the DSWV is gaining another member with many years of international experience. Everything in the German gambling industry is currently in a state of upheaval and sports betting providers are facing major challenges.
“It is therefore all the more important to position ourselves as one and to work together for a well-regulated market.”
Confirmation of its latest member comes after the DSWV in November entered into a new Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) in an effort to protect sports integrity.
Under the arrangement, the DSWV and IBIA will work in partnership and coordinate their activities on betting and related integrity issues in Germany.
The two associations will bring together their expertise on activities aimed at promoting a viable regulated sports betting market in the country that has high consumer channelling and related consumer, sports and operator integrity protection measures.