In the role, Davey will support Checkd with its ongoing growth plan both in its native UK and in North America through the FlashPicks sports betting brand.
Davey, who was previously product manager at Checkd, will oversee the continued roll-out of technology-based solutions and sports content for the group’s media and operator partners.
“Checkd Group has made great strides in recent years, and it is a privilege to take on my new role as the media division’s head of sports, as we continue to make progress for the benefit of our partners and our sports betting communities,” Davey said.
“It’s an exciting time to be at Checkd Group and I look forward to hitting new milestones as we continue to grow.”
Checkd managing director Alex Beecham added: “Our head of sports role is a pivotal one as we aim to continue making headway at home and internationally, forging new partnerships on both sides of the Atlantic.
“It was important that we appointed someone with authority and a deep understanding of our business and the wider industry. Alan’s experience and insight will undoubtedly help us achieve our goals.”
The appointment comes after Checkd earlier this month also announced Callum Broxton as its new head of US operations, while the group revealed it had secured an affiliate licence in the Canadian state of Ontario.
Last month, Checkd also brought in Will Tyrrell, the founder of Oddschanger, as its new director for UK media.