Prophet was founded in 2018 by CEO Dean Sisun and COO Jake Benzaquen. Last year, the betting exchange hoped to launch in time for the year’s NFL season through a partnership with Caesar’s Entertainment – but was delayed in achieving that goal.
In 2020 the business lost its GB license over social responsibility failings after failing to integrate with the UK self-exclusion scheme GAMSTOP, which became a mandatory requirement for operators in January of that year.
Prophet will be the only sports betting exchange with a license for a US market. Betfair previously operated a horse racing exchange in the country, but withdrew from the market. Political exchange PredictIt allowed for bets on non-sporting events, but regulators announced last month that the site would be forced to close from 15 February 2023.