The partnership covers the upcoming FIH Hockey Women’s World Cup as well as the FIH Hockey Pro League seasons in the Netherlands, from now until June 2025.
BetCity.nl will be visible for the first time at the FIH Hockey Pro League matches that will be played in Nijmegen, Netherlands, at the end of May.
Commenting on the partnership, FIH CEO Thierry Weil said: “We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment.”
“Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future.”
“The Netherlands have been among the world’s top teams in hockey for years. As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women’s Hockey World Cup of our national team,” continued Melvin Bostelaar, BetCity.nl’s CEO.
The partnership between BetCity.nl and FIH was made possible by Sportradar – the FIH’s official betting and gaming data rights partner.
BetCity was one of the initial licensees in the Netherlands and recently joined the International Betting Integrity Association in February, reiterating its commitment to safe and responsible gambling.
Operators within the Netherlands have been required to partner with an international integrity monitoring body since the gaming market launced in October 2021.