The operator has already gone live in Iowa, which joins Colorado, Indiana, New Jersey and Pennsylvania as states in which Betway is active. The brand has also secured market access in six other states.
In the US, Betway is currently still operated by Digital Gaming Corporation (DGC), which owns the rights to use Betway branding in the country, but Super Group agreed to acquire DGC earlier this year.
In Poland, meanwhile, Super Group said Betway planned to build on the awareness it has built up through sponsorship deals with clubs in the top division of German football, the Bundesliga.