In his new role, Meltzer will oversee Strive Gaming’s expansion efforts across North America as it seeks to grow its presence and business in the market.
Meltzer joins Strive Gaming after five years as chief commercial officer at Kambi, a role in which he helped the sports betting technology provider launch in the US following the repeal of the Professional and Amateur Sports Protection Act of 1992.
Prior to this, he spent two years as head of sales for the Press Association and was also a co-founder and director of sports management agency Simply Sport Management.
“As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people’s personal responsibilities,” Meltzer said.