Gani will assume his new postition from 1 September 2021. He has previously held senior roles at Playtech and most recently at supplier Ezugi, where he was head of research and development.
Gani will be tasked with overseeing BtoBet’s technology operations, including developing the supplier’s betting technology solutions.
BtoBet’s chief operations officer Dima Reiderman said: “Guy’s role as CTO will be pivotal in driving continued growth and expansion for BtoBet. Through our Neuron 3 sports betting platform we seek to leverage ML and AI processes to predict player patterns, trends and behaviours, and I am sure that Guy will be key in the process of delivering positive player experiences through technological excellence.
“I am confident that Guy’s extensive skill-set will be a great asset to BtoBet and we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision.”
BtoBet – which is owned by Aspire Global – recently expanded its sportsbook offering after entering a strategic partnership with esports operator Luckbox.
Gani added: “BtoBet’s focus on delivering innovative betting solutions and player-centricity stood out immediately for me. The company’s journey over the past years has been remarkable as it quickly established itself as a leading sports betting solutions provider.
“The people I have met so far at BtoBet all impressed me with their industry knowledge and innovative way of thinking, and I am excited to build on the already formidable Neuron 3 platform and to develop industry-leading betting solutions that will set the bar for a stimulating player experience.”