EveryMatrix joins the international lottery ogranisation effective immediately, having previously developed several partnerships with existing WLA members including the Norwegian State Lottery, Norsk Tipping, and Greek state-licensed lottery and gaming operator OPAP.
The supplier said that the WLA market is strategically important to its continued growth and that it shares values on responsible gaming, ethical business practices and supporting good causes with the association.
“We are looking forward to being an active and contributing member of WLA. EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years,” said Ebbe Groes, group chief executive of EveryMatrix.
“We will now certify against the WLA’s Security and Responsible gaming standards. Moreover, we are proud to be giving back to society since 2015 through our large-scale Kids Academy programme.”
Earlier today (5 July), it was announced that Italian operator Lottomatica’s sports betting arm Lottomatica Scommesse had also been named a member of the WLA.