The two year contract comes into effect immediately, with the Betano logo set to be on Fluminense shirts in time for today’s Copa do Brasil final.
This marks Betano’s second sponsorship deal with a Brazilian football team this year, after striking a similar agreement with fellow Campeonato Brasileiro Série A football team Atlético Mineiro earlier this year.
Fluminense president Mário Bittencourtt said: “We always affirm that the appreciation of the club would involve the arrival of a partner who understands the greatness of the club – this is what Betano comes to add.
He added that the sponsorship deal was an important step in the club’s financial recovery after the effects of the novel coronavirus (Covid-19) pandemic.
“This shows that, as I have repeated, we are achieving results through a management philosophy that prioritizes the organization, the stability of the environment and the recovery of our finances. We are on the right path, looking to expand our brand and we will have a sponsor who understood this project.”
Betano’s country manager for Brazil Alex Fonesca added: “We at Betano are very proud to announce the signing of a sponsorship contract with Fluminense Football Club. We started here a strong and lasting union that is already born full of thousand glories and victories.
“Tomorrow, at the opening of the Copa do Brasil, when the team of warriors is fighting for this cup, our brand will already be on the armour.”