Sportaza will allow customers to choose from 30,000 different betting markets and access a range of special wagering-related features.
These include the option for players to collect specialised football cards based on their favourite teams, with the chance to win prizes for every full team gathered, while weekly challenges and exclusive sports tournaments will also be available.
Sportaza will also feature casino offering with slots, live casino and table games content from almost 50 providers.
“’We’re immensely proud of our new brand, Sportaza, created to fully optimise the user journey and exceed even the most ambitious of expectations,” ButOn founder and chief executive Denys Butko said.
“Sportaza maintains the impressive momentum we have generated this year, with an all-in-one entertainment experience of the highest quality, complete with pioneering features and an intuitive layout. We have no doubt that it will prove popular.’’