Billed as an industry-first, the initiative will see BetMGM customers that use the sports wagering app while physically located inside Buffalo Wild Wings outlets gain access to a range of special offers and bets.
This will include curated boosts, bets and parlay bets, as well as a new ‘Blazin’ Bets’ in-app feature, in states where mobile sports betting is legal.
To support the venture, Buffalo Wild Wings has launched an in-bar channel in the form of ‘OT Odds Powered by BetMGM’, which will deliver sports betting content such as live game odds, as well as fantasy and betting advice.
In addition, BetMGM has upgraded the Buffalo Wild Wings’ Picks and Props free-to-play game, with players now having access to an updated parlay-style gameplay.