Based in Spain, Alfieri will lead commercial projects, product development and a recruitment drive, focusing on growing Salsa’s presence in Europe and Latin America.
Alfieri has spent 12 years working in the igaming market, starting out in product and player protection roles at bet365, before going on to lead the CRM strategy and department at Mr Green.
Alfieri also spent time in chief operating officer and chief executive roles with Redbet/Evoke Gaming, Bet.pt, Vivagol and Gamingtec.
“Salsa Technology’s expansion has been exceptional and I’m honoured to be able to play a major role in the company’s next chapter,” Alfieri said.
“Focus will be on strengthening Salsa’s market leading position in LatAm and accelerating European progress through the omni-channel platform and Game Aggregation Platform which includes proprietary content.
“We will also boost the range of tools we can offer to our clients to ensure player protection across our products.”
The appointment comes after Salsa last month also named Josh Tromans-Jones as its new chief technology officer.