Get prepped for ICE: Join SG Certified’s Consumer Protection Zone webinar

Scheduled for 24 January from 1pm to 2.30pm CET, SG Certified’s “Consumer Protection Zone – Who are we and how can we make the industry sustainable?” will make sure you’ve got the full lowdown on sustainability.

What will you learn?

If you’re looking to prioritise your ICE visit around learning about the latest in safer gambling, this is the webinar for you.

This highly informative session will feature a wide range of topics across compliance, consumer protection and sustainability. Post-webinar, you’ll be sure to include the Consumer Protection Zone (CPZ) as a key stop in your ICE itinerary.

You can also expect a preview of all the main CPZ exhibitors before the event too! Make sure to join on 24 January from 1pm to 2.30pm CET by registering here.

What is the ICE Consumer Protection Zone?

Winner of the Vixio Global Regulatory Award in 2022, the Consumer Protection Zone (CPZ) has established itself as THE place to discover the latest innovations in safer gambling.

The CPZ is an integral part of ICE London and located at its heart. Designed to be a safer gambling innovation showcase,  SG Certified will be highlighting the latest and greatest safer gambling products. This will give you the tools and services you need to stay on top of the latest in regulation.

Funded by the industry, and for the industry, £52,800 was raised in 2023, with donations from Les Ambassadeurs, Only Prizes, Kindred Group, Flutter, IGT, Betsson, Greentube and BettorView.

The donation went to four charities: AGOG (the Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK). 

Make sure to come along! You’ll be able to network with regulators and operators in the safer gambling networking lounge. To sign up and register for the ICE CPZ, please visit here.

Not only that, there will also be a safer gambling theatre as your resource centre. This will offer three days of education on the latest developments.

You’ll also be able to get a wealth of advice from experts on how to implement the most effective measures in your business.

Get prepped with SG Certified’s webinar on 24 January from 1pm to 2.30pm CET by registering here.

UK Gamstop registrations reach record high in 2023

More than 92,000 players signed up with Gamstop during the 12 months to 31 December. This is a new record for the scheme, up from the previous record of 84,000 set in 2022.

Of those who have registered, 55% opted for a five-year exclusion from gambling, the longest time frame available through Gamstop. Other exclusion periods include six months and one year.

92,000 uk players signed up for gamstop in 2023

In addition to record annual figures, Gamstop registrations reached a new monthly high in May. Total sign-ups during the month reached 8,591.

More young people registering with Gamstop

The annual data comes after Gamstop posted an update in August for the first half of the year. Certain trends in H1 carried over into the second half.

These included an increase in younger people signing up to the scheme. In H2, there was a 31% year-on-year rise in registrations from people aged 16-24. This age group accounted for 21% of new registrations in the six months to December, up from 17% in the previous year.

Since the scheme launched in April 2018, a total of 433,357 consumers have registered with Gamstop.

“We are continuing to see a year-on-year increase in the number of registrants, which shows the importance of self-exclusion for anyone struggling with their gambling, alongside other blocking tools and support,” Gamstop CEO Fiona Palmer said.

“We want to continue raising awareness of Gamstop to anyone who might benefit from self-exclusion and to the friends and families of anyone affected by gambling.”

Spreading awareness of Gamstop

Palmer also referenced the rise in young people signing up with Gamstop. She said work will continue to make more people in the 16-24 age group aware of the service.

“The prevalence of young adults among Gamstop’s registrants shows the importance of educating younger consumers and we will continue our outreach to this age group in 2024, working collaboratively with like-minded organisations and harnessing the support of our football club partners,” Palmer said. 

Challenges with illegal operators

Despite more people making use of Gamstop, the service does face certain challenges in terms of illegal operators. Some unlicensed sites are specifically marketing their services as not being integrated with Gamstop, allowing registered players to continue gambling.

Yield Sec found thousands of Google searches bidding to aid the avoidance of self-exclusion. By January 2024, Yield Sec detected millions of “not on Gamstop” and other similar Google search results.

As a result, Yield Sec said at-risk players are falling through the “trap door” of looking to bet with illegal and potentially dangerous operators, who are not monitored by tools such as Yield Sec and Gamstop.

Fanatics launches sportsbook and online casino in Pennsylvania

Fanatics Sportsbook and Casino is undergoing a two-day soft launch in Pennsylvania, with supervision from the Pennsylvania Gaming Control Board. However, there will be no restrictions on sign-ups or playtime for customers.

The Fanatics Sportsbook and Casino will be available for those living in and visiting Pennsylvania. It marks the 11th US state in which FBG’s sportsbook is available, while it’s the second for the casino element after West Virginia.

Having been acquired by FBG in August 2023, PointsBet customers were able to migrate their accounts onto the Fanatics Sportsbook app, although only on the day of release.

Headquartered in New York, FBG claims it’s “disrupting the sports betting industry” thanks to its FanCash loyalty scheme, as well as its personalisation and live streaming features.

For casino, meanwhile, FBG highlighted its “exciting” lineup of slots, as well as new games that have been provided through its partnership with Light & Wonder. FBG is also planning to produce exclusive content with its Fanatics Games Studio, with more games scheduled for later this year.

2023: Igaming powers Pennsylvania to all-time revenue high

2023 was a historical year for Pennsylvania’s gambling market, with revenue hitting an all-time high of $5.7bn (£4.5bn/€5.2bn). This was powered by record igaming and sports betting revenue figures.

The $5.7bn figure was 9.3% higher than the existing record of $5.2bn, set in 2022. Physical slots led the way, with revenue rising to $2.5bn.

FBG’s casino expansion into Pennsylvania is tapping into an igaming market with huge potential. This is after online casino was legalised in the state in 2019.

Pennsylvania’s igaming revenue hit $1.7bn in 2023, smashing the previous record by 27.7%. Having first exceeded the $1bn milestone in 2021, 2024 could see Pennsylvania’s igaming industry surpass $2bn in 2024 revenue.

FBG looking to capitalise on Pennsylvania’s sports betting success

Aside from igaming’s success in Pennsylvania, sports betting in the state also performed well, reaching a record $458.6m in 2023. This was 14.3% higher than the previous high, set in 2022. Player handle amounted to $7.7bn in 2023, also 6% up from the previous record of $7.3bn.

sports betting handle in pennsylvania topped $7.7bn in 2023, a new record

FBG’s move into Pennsylvania will see them come up against industry giants such as FanDuel and DraftKings, who are partnered with Valley Forge Casino Resort and Hollywood Casino at the Meadows respectively.

According to the December 2023 report, FanDuel is the current leader in Pennsylvania’s sports betting market, posting $233.6m in revenue. DraftKings, meanwhile, were second with $121.1m, while BetMGM and its partnership with Hollywood Casino Morgantown fell way behind with $21m in third.

In a 2023 interview with iGB, FBG chief executive Matt King spoke of his excitement for the challenge of trying to catch up to the likes of FanDuel and DraftKings, the former of which King led to the summit of the US sports betting industry before departing for FBG.

In terms of igaming, Hollywood Casino at Penn National topped the revenue rankings with $61m. Valley Forge Casino Resort was second with $41.3m, before Rivers Casino Philadelphia with $31.3m.

Slot Trumps: Bridging the gap between sports bettors and slots fans in Colombia

We kick off the New Year with the fourth market in our Slot Trumps Player Behaviour series, uncovering exclusive player preference data in our second Latin America market analysis: Colombia.

One trend immediately stands out: players there generate the lowest average bets of slots of our series so far with only 5% of the top 20 games in Colombia featuring an average bet of more than €1 – the global average spend per spin within our SlotMatrix portfolio, the industry’s largest games aggregator.

Compared to our findings in Brazil, the average bet in Colombia is more than 70% lower than its soon-to-be-regulated LatAm counterpart, at only €0.34 versus €1.04.

Slot Trumps: Comparing Colombia to Brazil

Our data shows Colombians exhibit a wide range of igaming preferences with 70% regularly participating in gambling activities, blending traditional offline and online gaming experiences.

They enjoy a diverse selection of slots, blackjack, roulette and baccarat at both brick-and-mortar and online casinos. However sports betting stands out as one of the country’s most popular forms of entertainment with operators covering a plethora of national and international events.

While Colombian slot players bet less on average, they spin more says everymatrix’s stian enger pettersen

While football remains the top choice, basketball, baseball and tennis rank among the next most preferred sports for Colombian players.

Players may bet a third less per spin in Colombia than in Brazil, but they spin more (75 sessions every 90 days compared to Brazil’s 49).

Unlike their Brazilian neighbours they lean towards medium volatility games. With that in mind there is strong up-sell opportunity for operators and, once more content flows through, we expect average stake per spin to increase over time.

Free spins reign supreme

When it comes to feature preferences Colombia differs greatly to its larger South American counterpart with seven out of 10 of the most popular 20 games offering free spins. More than 90% of the 1,042 games within our SlotMatrix network in Colombia contain wilds, 60% multipliers and 52% scatters compared to 22% wilds, 16% multipliers and 5% gamble features in Brazil.

Free spins is the top retention mechanic in both countries and, when comparing games with and without in-game free spins, we discovered this feature increases the average number of game sessions in Brazil by more than 70%. 

What makes low stakes bettors tick?

A cultural preference for sports over real-money games, combined with a less mature market compared to Brazil, for example, are two crucial reasons why online slots betting behaviour in Colombia is lower than the global average. Therefore, operators aiming to launch online casinos or convert/expand their land-based operations to digital offerings should consider strategies to engage local players with a portfolio to cater to their cultural preferences.

Brands that want to go the extra mile and boost engagement should look closer at cross-vertical gamification solutions that allow players to compete against one another for prizes over any period, bridging the gap between sports betting punters and slots fans.

Our BonusEngine solution, for example, allows operators to fully customise sports and casino tournaments with real-time leader boards. By displaying information about every player’s current score and position, they remain engaged and have fun no matter their gambling preferences.

What’s more, like all the other bonus types, tournaments available via BonusEngine can be created for any segment of players, or be open for all.

Boosting the experience for players that enjoy a few spins but are not high rollers can also include creating multi-level missions to keep them engaged with different rewards per level, monetary or not.

Sending slot players on a mission

With BonusEngine operators have complete flexibility over any promotion they want to push. For example, they can set rewards to be triggered as soon as a player reaches a certain level, while players can also track both their progress and the remaining time for each promotion.

Mission expiry times are also customisable, allowing for durations ranging from any number of days down to just one minute. The successful completion of a mission can trigger the immediate unlocking of another mission or be subject to a delay as configured.

What’s more, players can choose from various missions or series of missions, granting them the autonomy to select the challenges they wish to undertake and the rewards they want to achieve. This ensures a genuine sense of flexibility and personalisation within each experience.

The Colombian market has yet to take off, but the early signs are encouraging with huge potential for further development.

Equipped with optimum operational strategies that are aligned with specific player behaviour data, casino brands can and will have a significant impact here in the years to come. 

For a detailed breakdown of Colombian player and wagering behaviours go to our latest Slot Trumps Player Behaviour Report.

Meet the Slot Trumps experts at ICE 2024. Book a meeting on stand N6-210! 

Star appoints Finch as CEO of Brisbane operations

Finch will oversee activities at the Star Brisbane casino, which is currently being located to a new site. The venue, which also features a range of other on-site amenities, is due to open in August.

He joins Star after more than nine years as managing director of Expedia Australia. He also spent time working in a director and executive role for Asia-focused travel websites.

Prior to this, he worked in sales roles for Sofitel Brisbane Central and the Constellation Hotel Group. Earlier in his career, Finch also spent time with Carlton Crest Hotel Brisbane and the Millennium Mayfair London.

“I am elated to be joining Star in what I believe is the most important and exciting time in the history of the business,” Finch said. “The opening of The Star Brisbane in 2024 will be significant not just for this business but for Queensland.

“Together with the team, it will be my ambition to drive a high-performance culture, ensuring five-star services and experiences for the millions who will visit us each year.”

Fresh approach for Star

Finch’s appointment marks the latest stage of an organisational restructure at Star. The group is creating property-based operational business units, covering locations in Brisbane, the Gold Coast and Sydney.

In addition to Finch, Jess Mellor has been promoted to lead the Gold Coast. Star is yet to make an appointment for its Sydney venue, with Scot Wharton having left last April.

 “I’m delighted to welcome Daniel to the team as part of our organisational restructure,” Star CEO and managing director Robbie Cooke said. “We will have a CEO in each of our venues in Sydney, the Gold Coast and Brisbane. We are also well advanced in our search for our CEO.

“Daniel brings exceptional leadership capability to Star, having developed high performance teams while overseeing Expedia brands and businesses in Australia and New Zealand. 

“His experience in launching new hotels is also a considerable asset as we prepare to open Star Brisbane and the Queen’s Wharf Brisbane precinct. It is a transformative development almost 10 years in the making.”

Star reprieve over Queensland licence suspension

The appointment also follows November’s news that Star has been given an additional six months to demonstrate it is fit to operate its land-based casinos in Queensland. This meant a planned licence suspension in the Australian state has been pushed back.

Star was sanctioned in Queensland in December 2022 over a series of failings. It was fined AU$100.0m (£51.9m/€60.7m/US$66.0m) and was told its licence would be suspended.

The group was found “unsuitable” to hold a licence in Queensland following an inquiry into operations at Star Gold Coast and Treasury Brisbane. 

It was given 12 months to resolve such issues and bring operations in line with the demands of regulators. The deadline for this was set at 1 December but has since been pushed back six months.

Star now has until 31 May 2024 to satisfy the demands of Queensland authorities.

Episode 26: Stuart Hunter previews ICE 2024

It’s the last ICE in London, but while the show is headed to Barcelona in 2025, Hunter tells Brendan Bussmann and Brandt Iden he is keen to make sure this doesn’t detract from this year’s event.

It’s a case of maintaining the momentum from the 2023 edition he explains. That was the biggest on record but ICE 2024 is on track to emulate last year’s show in terms of attendees, exhibitors and deals struck. 

Education at ICE

Kicking off ICE week is the ICE VOX conference with the World Regulatory Briefing and International Casino Conference. This brings together leading operators, key regulators and out of industry companies including Netflix. 

The production team have done a tremendous job of putting together an agenda that hits the key industry talking points, Hunter says. There’ll be sessions on AI, safer gambling and cybersecurity, but curated in a way that provokes proper debate.

In particular Hunter is excited to hear from headline speaker Bill Hornbuckle, CEO of MGM Resorts International. “Working with the MGM team has been fantastic, they’re really excited to come over to ICE and share their experience, and I know Bill is as well.”

Listen now on Apple Podcasts

Bridging the gap between Europe and the US

ICE bridges the gap between Europe and the US, Brendan says. It acts as the platform for newly regulated markets in North America to tap into expertise from more mature regions, but how has this changed the makeup of the show floor?

It’s significantly bigger, Hunter says, taking up over 1m square feet in ExCeL London with around 650 brands covering every corner of the industry. There will be attendees for more than 150 countries around the world, but that means the Clarion Gaming team has to carefully curate the show floor to reflect the product needs of the industry. 

Each and every event has to analyse what attendees are seeking out and match that with the demand from prospective exhibitors. It’s similar to curating a retail store, Hunter says. 

The road to ICE Barcelona

ICE 2024 will serve as a fond farewell to London, after an exhaustive process to assess options for the show’s future that resulted in next year’s move to Barcelona. 

It’s a new era for ICE in 2025, says Clarion Gaming’s Stuart Hunter

This opens up huge opportunities – It was a case of looking for a platform the next five to ten years, ensuring the show can continue to grow. Its new venue in Barcelona is twice the size of ExCeL London, giving customers scope for greater flexibility and creativity in what they bring to the show. 

“It’s going to put ICE on another set of tracks, like it did when it moved from Earl’s Court to ExCeL,” Hunter says. “A new set of tracks, a new evolution, new growth, loads of excitement, loads of opportunity, this is the next iteration from 2025 onwards.”

Betr secures market access deals in Colorado, Pennsylvania and Kentucky

Betr has agreed deals for online sportsbook and casino in Pennsylvania and for online sportsbook in Colorado and Kentucky.

In Pennsylvania, Betr’s agreement is with the Cordish Gaming Group, which is the gaming division of The Cordish Companies. This is where Betr will debut its Betr Casino product, pending regulatory approval.

Cordish Gaming Group operates resorts in Pennsylvania, Maryland and Louisiana.

Betr has agreed to a market access agreement in Pennsylvania with Cordish Gaming Group

Rob Norton, president of Cordish Gaming Group said Betr Casino will add to its existing online casino portfolio.

“We are very excited to partner with Betr on the launch of their first online casino,” said Norton. “Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”

Betr’s online sportsbook agreement in Colorado is with Boulter Developments, pending licence approval from the Colorado Division of Gaming. Additionally, Boulter Developments has taken an equity interest in Betr.

“Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming,” said Steve Boulter of Boulter Developments. “Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no brainer partnership for us.”

“Further, we are thrilled to be equity partners as we firmly believe Betr is the future of sports gaming in America as they continue to make sports and betting, Betr.”

Eastern Band of Cherokee Indians ups equity stake

Betr has secured its Kentuckian online sportsbook deal with the Eastern Band of Cherokee Indians.

As part of the deal, the Eastern Band of Cherokee Indians has increased its equity stake in Betr. This was previously secured through an online sportsbook market access deal related to Betr’s launch in Indiana.

“Betr’s innovative suite of products and user-friendly app are truly cutting-edge technology, coupled with their unique approach to marketing and broadcasting sports related content, creating a differentiated product offering within a rapidly growing market,” said Scott Barber, CEO of EBCI Holdings, the Eastern Band of Cherokee Indians’ gaming entity.

“We are confident our expanded relationship with Betr will be a perfect fit in the great sports state of Kentucky.”

Betr will not renew Massachusetts temporary sports betting licence

Outlining plans for the year ahead, Betr announced that it will not renew its temporary sports wagering licence in Massachusetts. Instead, it said it is “trading” Massachusetts’ population of seven million people for the cumulative 23 million people in the new states “for collectively less economics than it would have required to renew in MA alone”.

The Eastern Band of Cherokee Indians increased its existing stake in Betr as part of the market access deal

By the end of 2024, Betr plans to be live with its sportsbook in Pennsylvania, Ohio, Virginia, Indiana, Maryland, Colorado and Kentucky. It also plans to be live with Betr Casino in Pennsylvania.

Joey Levy, co-founder and CEO of Betr said the year should end with Betr having enhanced its four separate divisions.

“We are thrilled to announce our new market access partnerships for sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch,” he said. “The data we are seeing not only suggests that we are building a large and highly profitable real money gaming and media business, but that we are doing so by bringing new users into the category.”

“By the end of 2024, we should see a further step change in our scale, while also having successfully laid the foundations of at least four distinct business units: Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media.”

Levy co-founded Betr with social media personality Jake Paul. It launched in August 2022, having raised $50m in funding prior to the launch across two funding rounds. In September 2022, it launched a free-to-play micro-betting app, and the following month it became the first US online operator to ban gambling on credit.

Egamingmonitor announces new lottery data product

The new product will allow lottery operators and suppliers to access unique player and stake data. Its dashboards will provide insights into a range of products, aiming to allow unparalleled visibility into market dynamics.

Stakeholders will be able to view market share changes for multi-lottery products, including Eurojackpot and Powerball, for the first time. This will in turn allow users to monitor industry practices, including adjustments to jackpot sizes and ball configurations.

“Last year we launched our bingo product, the year before that was casino and this year it’s the turn of lottery: the oldest and largest gaming sector,” says Kevin Dale, chief executive of Egamingmonitor.

“We track sales of all draw products from both state and national lottery organisations globally. This allows us to produce interactive reports for both lottery operators and suppliers.

“Operators can now compare performance to their peers across borders, gaining valuable insights into what products, features or reconfigurations seem to pay off. Better decisions lead to higher revenues, which ultimately, means more money handed over to good causes worldwide too.”

New product highlights key lottery trends

Using its new product, Egamingmonitor was able to spot the key trends of 2023. These came from analysis of per capita sales of multistate draw products, as well as the ranging susceptibility of increased jackpot sizes across different regions.

The new product showed that per capita ticket sales of multistate draw products are highest in New York. Ontario and Portugal are also among the highest.

Meanwhile, shown above is the vast difference between Delaware and Spain in regards to ratio of ticket sales to jackpot size. While Delaware shows a very strong correlation in the size of the jackpot to how many tickets are sold, La Primitiva Lottery Spain largely sells a similar amount of tickets regardless of the jackpot prize.

The new product also indicates the top operators in relation to upselling, with the Austrian lottery out in front at over €100 in per capita sales of what are considered upsell products. Finnish state-owned Veikkaus and the Caribbean Lottery rank second and third, with €36.75 and €36.63 respectively.

Egamingmonitor also revealed a change in shares of Eurojackpot sales by operator, as seen above. Szerencsejatek, a Hungarian provider, saw a 0.48% increase in share, while Danskespil experienced a 0.53% drop.

In a December article with iGB, Dale analysed the role of music in casino gaming.

Kindred expects revenue and earnings growth in 2023

Published today (22 January), the update shows revenue of £1.21bn (€1.41bn/$1.54bn). If this is the case, this would be 13.3% more than the £1.07bn reported by Kindred in 2022.

Gross winnings revenue from B2C activities is set to increase 12.4% to £1.17bn. Meanwhile, Kindred said other revenue from the B2B segment will rise 49.6% to £38.6m.

However, revenue growth meant more spend on sales, with total cost here rising 9.5% to £530.7m. This, Kindred says, will leave a gross profit of £679.8m, up 16.4% to £679.8m. 

As for other costs, marketing spend is expected to reach £220.7m, down slightly year-on-year. Salaries are forecast to rise 16.8% to £164.4m and other operating costs will rise to £90.5m.

However, such is the expected impact of revenue growth that underlying EBITDA for the year is set to hit £204.5m. This, Kindred says, will be 58.3% higher than 2022.

UK and Dutch growth pushes revenue up at Kindred in Q4

The trading update also includes data on Q4, during which Kindred also expects growth. For the final three months of 2023, Kindred says revenue will reach £312.9m, up 2.4% on 2022. 

Kindred says it saw continued strong performance in several key markets. In addition, it said the Relax Gaming business, acquired in October 2021, continues to show encouraging growth.

B2C revenue is set to increase 2.2% to £295.1m, with B2B forecast to be 8.9% higher for Q4 at £11.3m. 

Analysing the quarterly performance, Kindred says increases were particularly driven by growth in the Netherlands, the UK and Romania, as well as in the casino segment. However, it was impacted by regulatory measures in Belgium and Norway.

Casino and games gross winnings revenue increased 5.0% year-on-year, while sports betting gross winnings revenue hit £114.9m. Kindred also said share of gross winnings revenue from locally regulated markets was 82.0% for Q4.

Turning to spending, total cost of sales is set to reduce 3.1% to £136.7m. Marketing costs were also lowered in Q4 but salaries slightly increased.

As such, underlying EBITDA for the quarter is anticipated to be £56.8m, up 45.3% on 2022. This was despite negative underlying EBITDA contribution from the North American market of £6.1m.

FDJ tables €2.45bn offer to acquire Kindred 

Kindred is not due to publish its full year and Q4 results in full until next month. However, it has posted the preliminary figures in the wake of the acquisition offer from FDJ, which has been confirmed this morning.

The French lottery and gaming giant submitted an offer worth SEK27.96bn to acquire all outstanding share capital of Kindred. 

FDJ has offered SEK130 in cash for each Swedish Depository Receipt in Kindred. The group says that the price also places the full value of the proposal at 10.9x its 2023 underlying EBITDA (£204.5m).

Kindred has “unanimously” recommended shareholders accept the offer. The FDJ board is also backing the proposal.

FDJ said the deal would create the second largest operator in Europe’s gaming sector.

EveryMatrix names former Sportingtech MD Longhurst as new CCO

In his new role, Longhurst assumes responsibility for commercial strategy at EveryMatrix including account management, sales and marketing. He will closely with each of the group’s business units.

Longhurst replaces Stian Hornsletten, who will next week take up the position as CEO of the company’s games division. 

Experienced Longhurst joins from Sportingtech, where has been serving as MD since July 2022. Prior to this, he spent just under three years as CCO at Pronet Gaming.

Longhurst also had spells as commercial director at SBTech and as business development manager at Sporting Solutions. 

Earlier in his career, Longhurst was the CEO of Farrell Longhurst, a human capital acquisition company based in Malaysia.  

He also spent time as a director at RDA Asia, a boutique oil and gas executive search and contracting business. In addition, he worked as director of business intelligence at Mindhub Capital, a venture capital company also located in Malaysia.

Longhurst eyes LatAm growth for EveryMatrix

“Joining EveryMatrix at this stage of growth is something I was very keen to do and I am delighted to be on board,” Longhurst said. 

“There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. 

“I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”

EveryMatrix group CEO Ebbe Groes welcomed the appointment saying Longhurst will help the business achieve its growth goals.

“EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond,” Groes said. “We are continually looking to invest in the best talent the industry has to offer.

“Bobby is a well-respected and well-known individual within igaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. 

“I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”