Raketech set record Q2 revenue with €17.6m

The company also reported revenue for the first half of the year was also up on 2022 results, along with its reported EBITDA and operating profit.

Raketech CEO Oskar Mühlbach pinpoints the group’s success to its affiliate marketing division and its sub-affiliation business, which provides software to affiliates.

He names the group’s acquisition of Casumba Media back in 2019 for €2m as a reason for its growth in affiliate marketing. Whereas the CEO also says that targeting new regions has helped its software division revenue.

“Furthermore, the sub-affiliation business area, providing SaaS solutions and club commercials to affiliates, had an exceptionally strong quarter, driven by favourable market development, with Latin America and the Nordics leading the way.”

Mühlbach does admit that AffiliationCloud, its infrastructure solutions service, struggled in terms of revenue growth. The CEO says that the service continued to deliver to its long-term operations plan.

“Revenue growth was somewhat soft and the business area still is small in absolute numbers, compared to our other business areas”.

Q2 growth

Raketech’s record Q2 revenue at €17.6m represents a 56% increase from 2022’s €11.3m in the same period. Of the €17.6m organic growth amounted to 56%, which actually decreased by 4% from Q2 2022.

Within the group’s revenue, affiliate marketing saw a 27.8% increase to €10.3m while sub-affiliation had a rise of 191.8% year-on-year resulting in €6.3m profit.

Looking even deeper into Raketech’s profit, casino-based activities had a spike of 83.7% to €14.3m compared to 2022, while sport betting-based revenue had a smaller increase of 4.4% in terms of markets as Mühlbach’s comments suggest the group reported notable growth in the Nordics with 37% and the rest of the world, excluding Europe and the US, of 110%.

Adjusted EBITDA went up by 38.6% year-on-year to €5.5m, with operating profit seeing growth of 25.2% to €2.5m. The group’s profit margin for the period is recorded as €1.8m, another increase of 41.6%.

The group’s activities in affiliate marketing resulted in new depositing customers rising by 72.1% year-on-year to 58,117. Raketech also expanded its team in the three-month period from 113 to 143 employees contracted on a full-time basis and reduced its contractors by 19.4%.

H1 increase

The group’s performance for the first half of the year closely matches its Q2 results, with revenue reaching €33.4m at a 39.2% increase from 2022.

Affiliate marketing is up by 29.9% year-on-year and sub-affiliation by 114.3% in the same period. Betting tips and subscriptions profit has still grown by 22.6% despite only managing a 6.1% increase in Q2.

In this extended period, organic growth has increased by 38.1%, while adjusted EBITDA has risen by 28.2% to a total of €11.6m. Operating profit saw similar growth in a 21.7% rise to €6.3m.

Direct expenses by the group did also increase to €11m, which the group say was “largely driven by increased activity for sub-affiliation”.

In February, Raketech announced that it would be reducing its consumer products to support its future growth strategy. The intention, the company said was to improve the quality of its products once reduced.

Further outlook

In closing his statement, Mühlbach said that the recent success of Casumba and its sub-affiliation network has meant that he’s looking “forward to driving progress within our strategic growth focusing on our flagship products, accelerated US growth and AffiliationCloud.”

Mühlbach also confirmed that the calculation period relating to the Casumba acquisition would be ending in December, with only “exceptional events” leading to a change of the provisional amount in the earn-out.

Caesars extends online racebook to New York

The Caesars Racebook product offers New York consumers access to pari-mutuel wagering on races from more than 300 tracks worldwide.

Caesars Racebook is also integrated with the Caesars Rewards loyalty program. Players earn points for each wager placed and can exchange these credits for experiences at any Caesars location across the US and Canada.

The New York launch follows successful rollouts of the racebook in a number of other states. These include California, Colorado, Florida, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Montana, North Dakota, Ohio, Oregon, Pennsylvania, Washington and Wyoming.

Caesars said plans are in place to also launch the racebook product in more states across the US.

Joint effort in New York with NYRA Bets

“Building on the popularity of our Caesars Sportsbook app, we are thrilled to launch Caesars Racebook in New York during the heart of the Saratoga race meet,” Caesars Digital’s senior vice president Dan Shapiro said.

“Caesars has a deep-rooted commitment to horse racing, and we couldn’t have a better partner to bring a premier horse racing mobile wagering experience to racing fans.”

Caesars Racebook is powered by NYRA Bets, the online betting platform of the New York Racing Association. This partnership has been active since March of last year.

“This is an important expansion of the partnership between NYRA Bets and Caesars Racebook,” NYRA Bets president Tony Allevato said. “This will contribute to the success of horse racing in New York State now and in the future.”

Caesars’ expanding New York presence

Launching Caesars Racebook in New York will further strengthen the operator’s presence in the state.

Caesars was one of the first operators to go live in New York’s regulated online market after mobile betting launched in the state in January 2022.

Some 18 months on, Caesars is now one of the front-runners in New York. However, the state remains dominated by DraftKings and FanDuel.

In July, Caesars posted $10.6m in online sports betting revenue from a $111.1m handle. This placed Caesars third out of the nine operators currently licensed in New York.

However, Caesars remains some way behind the leading pair. FanDuel reported $41.09m in revenue for July and took $384.6m in online sports bets. DraftKings was just behind with $41.09m in revenue and a $340.4m handle.

Washington DC sports betting handle slumps to $7.7m in July

Monthly handle was some way behind the $11.3m wagered in July 2022. The figure was also 31.3% less than $11.2m in June of this year.

However, there was better news in terms of gross gaming revenue. In July, revenue in DC hit $1.4m, up 16.7% from $1.2m last year and 188.3% ahead of June’s $484,672 total.

Gambet back on top in DC

Gambet, run by the DC Lottery and powered by Intralot, reclaimed top spot in the market in July. The brand posted $486,970 in revenue from $3.1m in total wagers.

Caesars Entertainment, which led the market in June, placed second with betting revenue of $435,049 and a $2.7m handle.

BetMGM was next with $318,222 from $1.2m in bets, then Grand Central Bar, partnered Elys Game Technology, on $137,458 off $329,694.

FanDuel, which operates a retail sportsbook at Audi Field, posted revenue of $17,790 from a handle of $327,304. Cloakbook rounded off the market with $627 in revenue from $11,272 in wagers.

Pennsylvania gambling revenue up 8.9% to $467m in July

Monthly revenue in Pennsylvania was ahead of $429.1m in July 2022 and 6.0% higher than $440.5m in June this year.

Retail slots remained the primary source of revenue by some margin, generating a total of $214.7m during the month. This was 0.4% higher than in the previous. In contrast, retail table games revenue slipped 3.8% to $83.4m.

Turning to igaming and revenue in this market increased by 34.8% year-on-year to $132.9m. This included $94.9m in online slots revenue, up 31.9%, and $35.4m in internet table games revenue, a rise of 48.0%.

Hollywood Casino at Penn National continued to lead this segment with $54.4m in igaming revenue.  Valley Forge Casino Resort placed a distant second on $29.2m, then Rivers Casino Philadelphia with $26.8m.

Pennsylvania July sports betting revenue hits $32.1m

Elsewhere, there was also an increase in sports betting revenue, which climbed by 26.1% to $32.1m. Of this total, $29.1m came from online wagering, while the remaining $3.0m was generated at retail sportsbooks.

In terms of handle, this also increased 0.6% year-on-year to $338.5m.

Valley Forge and partner FanDuel were again the market leaders with $13.7m in revenue off a $127.6m handle. Hollywood Casino at the Meadows and Barstool followed with $8.5m and an $88.9m handle, then sister property Hollywood Casino Morgantown, also partnered with Barstool, with $1.9m from $24.6m.

Meanwhile, the video gaming terminal market continued to struggle, with revenue falling by 7.2% to $4.4m in July. Marquee by Penn led the way with $2.0m in revenue for the month, ahead of Jango on $380,910.

In addition, revenue from fantasy sports competitions declined by 23.6% year-on-year to $655,886. Of this total, $551,233 was generated by DraftKings and $96,917 FanDuel.

Mississippi sports betting revenue level at $2.5m in July

Revenue was in line with the $2.5m posted in July 2022 and 38.9% ahead of $2.5m in June this year.

In terms of handle, players wagered a total of $17.7m. This was down 3.3% from $18.3m last year but 13.2% behind $20.4m in June.

Coastal casinos drew $11.5m in bets during the month and posted $1.2m in total revenue.

A further $3.9m was spent at central casinos, with revenue at $896,790, while handle for northern casinos hit $2.3m and revenue $403,005.

Baseball remained the most popular sports among players in the state, drawing $9.6m in bets. Of this total, $6.8m was wagered at coastal casinos in Mississippi.

FL sports betting hits latest obstacle as rehearing petition filed

On 14 August, West Flagler submitted a petition for rehearing to the DC Circuit court, following the betting operator’s loss in the recent West Flagler Assoc. vs Haaland case.

This case cleared the path for the Seminoles to offer sports betting statewide in Florida, by confirming the state’s “hub-and-spoke” model sports from federal objections.

West Flagler file en banc rehearing

West Flagler’s filing called for an en banc rehearing. This means the case would be reheard by all judges on the bench at the DC Circuit Court, as opposed to the panel of three that heard the original case.

According to the Yale journal on regulation, a successful en banc rebench petition is a rare event in the DC Circuit.

the dc circuit rarely grants a en banc rebench petition

Responding to a request for comment from iGB, the Seminoles chose to highlight the original opinion.

“It’s important to note the three-Judge panel… issued a unanimous decision in favour of the US Department of the Interior, which approved the gaming compact between the Seminole Tribe and the State of Florida,” said a spokesperson for the Seminole Tribe.

Case must refer to ‘questions of exceptional importance’

According to rule 35 of the DC Circuit Court, the court will only approve an en banc request if the proceeding involves a question of exceptional importance.

The operator argued the case gave way to two such questions:

Whether the Indian Gaming Regulatory Act (IGRA) allows the secretary of interior to approve a tribal-state compact for betting on non-Indian lands.Whether the granting of a statewide online sports betting monopoly to one specific Indian tribe violates the Fifth Amendment’s Equal Protection Clause.

Expansion of Indian gaming off tribal lands

In the petition, West Flagler said the DC Circuit’s opinion departed from prior case law by allowing tribal gaming to expand statewide, rather than only on Indian land as written in the text of the IGRA.

In its response to this argument in the 30 June ruling, the DC Circuit said it “deems” mobile bets to have been placed on Indian lands.

West Flagler responded, arguing the result of the opinion is that gaming compacts can now grant a tribe a statewide monopoly gaming as long as at least some gaming activity takes place on Indian lands.

“This cannot be squared with the plain text of IGRA, and the court should rehear the case en banc to reverse.”

Did the opinion violate the Equal Protections Clause?

West Flagler argued in its previous filings the granting of a statewide monopoly to a single tribe represented a violation of the Fifth Amendment’s Equal Protections Clause.

The operator claimed it did so by using the race and ancestry of the Seminole Tribe as a reason to allow them to conduct activity that would otherwise be considered criminal.

The court dismissed the argument in its original opinion. It argued that “promoting the economic development of federally recognised tribes” is entirely constitutional.

In its response to this point, West Flagler claimed the opinion conflicted with prior case law. This included a 1997 Ninth Circuit Court case known as Williams v. Babbitt. This case concerned the legality of excluding non-natives from the Alaskan reindeer industry.

West Flagler said the opinion conflicted with the court’s decision in that case, “yet fails to even cite it.”

“This court should grant rehearing to address the conflict between what the opinion holds and what the Ninth Circuit held in Williams on an issue of exceptional importance,” said West Flagler in the petition.

Is the Supreme Court next?

It has been speculated the case will be further appealed to the Supreme Court if the petition fails.

However, founding member of Ifrah Law, Jeff Ifrah, cast some doubt on this possibility in the latest episode of iGB’s World Series of Politics podcast. The episode also featured Nova Southeastern University professor Bob Jarvis.

“Typically, the Supreme Court only takes cases where there is some sort of dispute between different Circuit Courts on the issue at hand,” said Ifrah. “Because this has never happened before, I don’t really think there is another relevant case to say stands in contrast to the DC Circuit case.”

there has been much speculation the case will move to the supreme court

Ifrah also said the issue under discussion in the case may not appeal to the justices if it ended up in the docket.

“It’s a very narrow issue… but I don’t think this question of somewhat first impression is going to make its way immediately to the Supreme Court.”

What about going through the state court?

Another option open to those who wished to challenge the compact would be to do so in state court. In the DC Circuit’s original opinion, the judges seemed to encourage this possibility.

They said they only were ruling on the narrower issue of whether the secretary of the Interior had the authority to rule on the compact.

“That question and any other related questions of state law are outside the scope of the secretary’s review of the compact, are outside the scope of our judicial review and, as a prudential matter are best left for Florida’s courts to decide,” reads the opinion.

Any lawsuit going through state court would likely centre on Amendment 3, the 2018 amendment to the Florida constitution. It offers Florida voters the “exclusive right to decide whether to authorise casino gambling in the State of Florida.”

Under the law, any approval of casino gambling in Florida requires 60% of Floridian voters to approve it in a referendum.

However, both Ifrah and Jarvis highlighted several possible problems that would complicate this:

The question of legal standingWhether the Seminole Tribe is considered a necessary partyThe wording of Amendment 3

Issues with taking the case through Florida court

One issue, as pointed to by Ifrah, is that anyone who brings the case will have to deal with the question of legal standing.

Ifrah said this means “the court asks why this is relevant and material to your plaintiff, and they may not be able to explain that.”

experts cited several issues with taking the case through the state courts

If the plaintiff is not able to demonstrate this to the court’s satisfaction the case may end up thrown out, he continued.

Another problem is whether the Seminole Tribe is considered a “necessary party” by the court. If so, its absence from the lawsuit would lead to the case being dismissed.

However, it is not possible to add the Seminoles for a state court due to it being a sovereign tribe. Instead, it could only be sued in tribal court.

Beyond these technical points, Jarvis highlighted the wording of Amendment 3 as posing a potential obstacle.

“First of all, when you carefully read the amendment, it does not talk about all gambling, it talks about casino gambling,” said Jarvis.

He further pointed to paragraph B. This defines casino gambling in a number of specific games, such as baccarat, blackjack or roulette.

He also pointed to the amendment’s paragraph C. This states that none of the limitations would apply to Indian gaming, which is specifically exempt.

“In two different but very important ways, Amendment 3 has no relevance to this discussion. It is a red herring,” said Jarvis.

Implications for outside Florida

“The billion dollar question that a lot of the big operators outside of Florida will be thinking about is, what does this mean for other states and Indian country generally? Especially the big prize, California?” said Ifrah.

However, he believes the ruling would not have implications on sports betting in California.

Ifrah pointed to the fact that the DC Circuit does not apply to the state, which has its own appellate court in the form of the Ninth Circuit Court.

He also said the opinion itself was narrow in its scope, and so does not have wide implications for other states.

Finally, he pointed out that California does not have a tribe equivalent to the Seminoles.

“California does not have one tribe that runs the entire state,” said Ifrah. “If they did they probably would’ve authorised sports betting by now.”

“We don’t really have a state that is as big as Florida and we don’t really have a tribe that is as big as the Seminoles.”

Fanatics launches online sportsbook in four states

After six months of beta testing, the Fanatics Sportsbook is now available to download on iOS and Android.

FBG highlights the new platform’s simplified betting and transparent withdrawals as features that will help it appeal to sports fans.  

The sportsbook includes live scores, plus lines and odds for teams and athletes. Also included are moneyline bets, spread bets, over-unders, player props, live-in-game-betting markets and same game parlays.

Fanatics bets on product quality

“After six months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said FBG chief product officer Scot McClintic.

the fanatics sportsbook

McClintic also pointed to the business’ extended focus on product quality as key to its strategy.

“We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience.

“The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be.”

“With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”

Integration of PointsBet’s Banach tech  

On 30 June, shareholders of Australian-based gaming operator PointsBet approved the sale of the business’ US assets to FBG.

The $225.0m deal, which is due to conclude at the end of the month, saw it purchase the business’ Banarch Technology assets. These were first bought by PointsBet in March 2021.   

Following the completion of the deal, PointsBet will receive a royalty-free licence to use and develop the technology as it sees fit.

FBG hinted at how it plans to use PointsBet’s tech assets.

The sportsbook, which currently runs on Amelco’s source code, said it plans to integrate PointsBet’s Banarch tech to “supercharge” its sports betting engine.

In particular, the sportsbook will leverage the quantative driven trading models from Banarch into its risk and trading platform.

Relationship with retail business

FBG, as the betting wing of sports retail giant Fanatics, counts approximately 95 million sports fans in its database.

FBG has said leveraging this data to connect with bettors will play a key role in its strategy. The business pointed to its FanCash loyalty programme as a way it can help build connections with its retail audiences.

Fans can convert FanCash, which a loyalty scheme originating from Fanatic’s retail business, into free bets on FBG’s sportsbook. It can also be used to purchase merchandise on Fanatics.com.

Caesars upgrades William Hill Nevada mobile sportsbook

The revamped offering sees William Hill’s mobile betting app migrate to Caesars’ proprietary Liberty platform.

Caesars has owned William Hill’s US business since September 2020, when it purchased the company in a £2.9bn deal. The operator later sold William Hill’s non-US assets to UK-facing operator 888 for £2.0bn.

Read the full story on iGB North America.

Impairments push Rank Group to FY loss despite land-based recovery

The operator reported year-on-year growth across all operating segments in the 12 months to 30 June. This included the Rank-owned Grosvenor, Mecca and Enracha land-based businesses, which endured a challenging few years during the pandemic.

There was also notable growth within Rank’s digital business, with revenue rising 10.4% to reach £202.9m.

However, higher impairment charges, together with increased operating costs, meant the business posted a net loss. 

O’Reilly believes economic pressures are easing

Chief executive John O’Reilly acknowledged the higher costs during his evaluation of the FY performance. However, he said with certain cost now stabilising and inflation easing, this will allow for revenue and profit growth moving forward.

After Covid and economic headwinds, rank is positioned to drive profit and revenue growth says ceo John O’Reilly

“The return of customers to our Grosvenor and Mecca venues continues to pick up and our second half numbers give cause for optimism after a very challenging couple of years,” O’Reilly said. 

“During that time, our UK venues have faced a surge in energy costs, high wage inflation, a tightening in the regulatory environment, the slow return of overseas visitors to London’s casinos and the more general pressures on the consumer’s discretionary expenditure. 

“However, energy costs have stabilised, inflation appears to now be easing, customers continue to slowly return to both our Grosvenor and our Mecca venues. We now expect to deliver good levels of revenue and profit growth.”

Rank revels in land-based recovery

The Grosvenor land-based casino business remained Rank’s main source of revenue by some distance. Net gaming revenue from this segment was 3.3% higher year-on-year at £306.3m. This, Rank said, was despite recovery from the combined impact of pandemic lockdowns and tightened affordability restrictions being slower than expected.

Grosvenor’s London casino estate continued to perform below pre- pandemic levels. Rank said this was mainly due to the slow return of customers from the Middle East and East and South-East Asia. The group also referenced the permanent closure of its Russell Square casino.

As for the rest of the UK, this made for better reading. Net gaming revenue from locations outside London was 6.0% higher, while visitor numbers increased 7.0%.

However, Rank recognised an impairment charge of £53.3m relating to 23 venues. This was due to lower-than-expected trading performance, and an impairment reversal of £6.6m relating to another seven venues.

“Turnaround” year for Mecca

Rank also noted growth within its Mecca bingo venues business, with revenue rising 1.7% to £136.3m. The group described 2022-23 as a “turnaround” year following severe downturn in the land-based bingo sector due to pandemic lockdowns.

The rise in revenue came despite Rank taking the decision to permanent close 15 venues in 2022-23. This reduced the Mecca estate to 56 venues. However, Rank added that these 56 stronger have improved their appeal to customers.

During the year Mecca recognised an impairment charge of £61.5m relating to 70 venues, including some locations that were closed. Again, Rank put this down to performance being lower than previously expected.

Rank strong in Spain with Enracha

Rank’s other venues business, Spanish-facing Enracha, enjoyed a year of growth. Revenue was up 19.9% to £36.1m, driven by growth across gaming machines and main stage bingo.

Customer visits to Enracha venues were also up 16.0% year-on-year. However, Rank noted an impairment charge of £4.1m for the segment. This, it said, as due to two venues performing worse than anticipated.

Digital revenue exceeds £200m

Turning to digital and revenue for the segment was 10.4% higher year-on-year at £202.9m. 

Of this total, £72.6m came from the Mecca brand, £57.0m Grosvenor, £24.1m Enracha and Yo, and £49.2m legacy Stride brands. Rank acquired Stride Gaming in October 2019 and continues to operate a number of its existing brands.

The group hailed the impact of migrating the Mecca and Grosvenor online sites to the RIDE platform, saying this has improved customer experience. It also highlighted the launch of the new Spanish-racing YoSports site ahead of the 2022 Fifa World Cup.

Rank also revealed it has applied for a licence to launch its YoBingo online bingo brand in Portugal. However, with no other bingo brand having licensed in the country, this process is taking longer than other applications. 

“Our digital business is performing strongly, and we have a strong pipeline of customer facing developments in both our UK and Spanish brands to drive revenue and profit growth,” O’Reilly said. 

“We are very focused on delivering a market leading cross-channel experience for our Grosvenor and Mecca customers with several key developments landing during this new financial year.”

Rising costs and impairment impact

Looking at spending, cost of sales hiked 26.4% to £521.3m, while other operating expenses were 12.9% higher at £274.1m. Rank said this reflected significant increases in energy and employment costs, as well as the absence of government furlough payments and other pandemic-related support.

Included in these costs were impairment charges totalling £118.9m, spread across Rank’s venues businesses. In contrast, last year’s figure was £47.8m.

Rank also reported £12.9m worth of net finance charges, leaving a pre-tax loss of £122.7m. This was compared to a £73.0m profit in the previous year, though the 2021-22 total was helped by a £77.1m VAT claim, net of costs.

The group received £27.1m in tax benefits, meaning that after accounting for the impact of discontinued operations and non-controlling interests, net loss was £95.3m. For comparison, last year Rank reached a net profit of £64.9m, albeit significantly helped by the VAT claim.

“I am hugely grateful to my colleagues across the group who continue to excite, entertain and protect their customers, provide support to their local communities and contribute fully to the progress we are making in the transformation of Rank,” O’Reilly added.

Incorporating AI into live casino

As the industry becomes more attuned to the capabilities of AI, companies are looking for the best ways to incorporate the technology into their products.

For Live Solutions, this has taken the form of AI presenters for their casino games.

“Our AI presenters are a new initiative to work alongside our live hosts,” says Houareau. “They will manage the game action and keep players informed just like a live host would.”

Houareau says this improves communication between operators and players, particularly as the messages are personalised to the player.

“AI presenters offer huge benefits as they give operators the ability to communicate with their players,” he explains. “AI presenters can target a particular player and give them a specific message.

Jean-Pierre Houareau, CEO, Live Solutions

“For example, a player can be reminded during a game that they need to provide KYC documentation to the operator.”

Personalised or depersonalised?

Using an AI presenter allows operators to be more attentive to their players’ needs, as AI can utilise automation.

“AI presenters can operate around the clock, offering uninterrupted assistance to players,” explains Houareau. “This accessibility is particularly valuable where players may be in different time zones and speak a multitude of languages.”

And for those that aren’t wooed by the personalisation elements, the anonymity of the AI presenter might prove attractive.

“Interacting with an AI presenter can provide a level of privacy and anonymity that some players may prefer,” he continues. “AI presenters can make decisions based solely on objective rules and algorithms, which can enhance transparency and fairness.”

The human element

Everywhere you look, questions are being raised about whether using AI can trump human interaction.

Houareau believes the benefits outweigh the cons.

“AI presenters don’t require training,” he says. “Once developed and deployed, they can handle numerous interactions simultaneously.”

He adds that AI has the capability to “handle a high volume of transactions without the limitations of human resources”. This, he says, “allows operators to accommodate a larger number of players”.

But this doesn’t mean it’s foolproof – especially in that grey area between what is real and what is supposed. “The use of an AI presenter that looks and sounds like a specific living person, such as a celebrity, can potentially raise copyright and intellectual property concerns,” Houareau explains.

Houareau says AI “allows operators to accommodate a larger number of players”

With concerns around intellectual property and copyright infringement, then, having a watertight contract between operators and ambassadors is crucial.

“As long as the operator has a contract in place with said person or celebrity to use their image, there should be no issue,” Houareau continues.

“Using an AI presenter that closely resembles or imitates a celebrity without their permission could potentially infringe upon these rights, so we would always insist that the proper release clauses are in place before developing a bespoke AI presenter.”

Incorporating AI into future plans

Although the AI presenters are now live, this isn’t the end of the road for their development. More tweaks are coming.

“Some of the future enhancements that we are looking into include enhancing the realism of the AI presenter to provide a more immersive gambling experience, which could involve improving facial expressions, body language and voice modulation to create a more human-like interaction,” Houareau reveals.

As well as improving their designs, Live Solutions is also looking into “incorporating responsible gambling features into AI presenter technology to help identify signs of problem gambling or excessive risk-taking behaviour.”

“This could include features like time and spending limits, personalised recommendations for breaks, or even providing resources for support, all articulated in a humanlike way through the AI presenters.”

Whichever way AI presenters could develop, Houareau believes the limitlessness and scale of AI will offer more opportunities as the technology progresses.

“The possibilities are endless and we are excited to be part of the AI evolution.”