Month: February 2023

Under the multi-year deal, Kambi will continue to provide Sun International with its sports betting technology and services across online and retail.

Kambi and Sun International have been working together across both channels in the South African market since November 2017.

Listed on the Johannesburg Stock Exchange, Sun International operates online betting brand SunBet and also owns a number of major casinos and hotel resorts.

“Sun International is delighted to continue its successful sports betting partnership with Kambi and to continue leveraging the company’s award-winning technology and services,” SunBet chief executive Simon Gregory said.

“We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”

Kambi chief executive Kristian Nylén added: “We are pleased to have extended our sportsbook partnership with Sun International, one of the continent’s premier gaming and hospitality groups.

“Since we first partnered in 2017, Sun International has become a valuable partner to Kambi and we look forward to seeing the company’s SunBet online betting brand continue to go from strength-to-strength.”

Under the agreement, Boyd’s 10 Las Vegas Valley casinos will be designated as official and exclusive local casinos of the Raiders and the team’s Allegiant Stadium in Las Vegas, Nevada.

As a founding partner of Allegiant Stadium, Boyd will receive signage and brand placement at the venue including rebranding the west side of the stadium’s upper deck with brands of Boyd and its southern Nevada casinos.

Read the full story on iGB North America.

Super Group only purchased the business, which owns the rights to the Betway brand in the US, last month, having originally agreed terms on the acquisition in January 2022.

DGC is live in a total of eight states across the US – Iowa, Pennsylvania, New Jersey, Arizona, Colorado, Indiana, Virginia and Ohio – exclusively licensing Super Group’s Betway brand in each of these markets. Plans are also in place to launch in Louisiana.

Read the full story on iGB North America.

Introducing the European Regulatory dashboard

iGB is proud to launch its new European Regulatory dashboard in partnership with Wiggin, providing regulatory information for countries in Europe.

Under the agreement, Hölle Games content will be promoted on the CasinoScout.nl site, with users able to access information about the latest titles and releases from the developer.

This will include the new ‘Autobahn Automat’ premium series game that is due to launch this month.

Licensed by the Malta Gaming Authority, Hölle Games previously focused on the German and Swiss markets, but recently expanded into the Netherlands. 

The developer said partnering with CasinoScout.nl is a strategic move that aligns with its ongoing growth and expansion goals.

CasinoScout.nl added: “The media partnership between CasinoScout.nl and Hölle Games is a game-changer for the online casino industry in the Netherlands, bringing players unique insights about the newest casino games on the Dutch market.”

The AIM-listed business, whose Nordics and Latin America-facing brands include Bet90 Sports, said online gambling pioneer Blandford will begin his work with immediate effect.

Blandford, who founded Sportingbet in 1998, also serves as the chairman of both Gambling(.com) and FSB Technology.

Ronny Breivik, interim executive chairman of B90, said: “Mark has pioneered the development, financing, and monetising of digital Pay2Play entertainment companies over the last 15 years and having worked with him previously at Sportingbet, I am extremely pleased that he has invested in B90 and has now agreed to become a strategic adviser to the company. His experience, advice, market insight and knowledge; as well as his network of contacts, will be invaluable to us as we embark on the next phase of our growth.”

Blandford said: “B90 is determined to make more use of the opportunities afforded by its listing on the AIM market, particularly as it is one of the few stock market-listed online bookmakers and gaming companies on that market at present. I look forward to supporting Ronny and his team in identifying and monetising these opportunities.”

Breivik assumed the executive chairman position on an interim basis in November 2022 following the departure of Karim Peer, who left after a shareholder revolt.

B90 announced yesterday that the business continued to perform in line with management expectations during the second half of FY2022. The board expects that revenues for FY 2022 will be marginally in excess of €2.1m, in line with market expectations. It expects to report a reduced loss for FY 2022 compared to FY 2021, with an increase in administrative expenses, principally due to investment in marketing and operations, which together with exceptional costs incurred in connection with the EGM requisition concerning Peer’s position, is expected to result in an operating loss of approximately €3.0m.

In its most recent full-year results, B90 generated revenues of £800,000 and made an operating loss of £3.3m in the 12 months to 31 December 2021. During that year it acquired Spinbookie, and Oddsen.nu Norway-facing sports betting affiliate site from Performance Media SIA.

Introducing the US sports betting dashboard

iGB is proud to launch its new US dashboard. Tracking the US sports betting market size by providing handle and revenue data for all states where commercial sports betting is live, as well as highlighting some of the key developments of the past 12 months.

The Genius Marketing Suite combines media buying tools, personalised interactive games and official data feeds to power the fan marketing journey.

The new offering incorporates data-driven solutions including Genius Media Buying, sports-focused media buying service designed to help advertisers find, convert and retain sports fans through targeted campaigns.

Users will also have access to Genius Creative, a solution to create, automate and optimise personalised video, display and CTV adverts, as well as the Genius Games gamification solutions offering to engage fans and capture first-party data.

In addition, the Genius Marketing Suite will offer Genius Data & Content, a set of interactive and immersive media tools including integrated widgets, rich data visualisations and sports data APIs

“With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans,” Genius Sports chief executive Mark Locke said.

“Our understanding of sports fans, and how and when to engage them, is unrivalled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel. 

“Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for sign-ups, the Genius Marketing Suite has the answer.”

Under the terms of the strategic match data partnership, which runs until 2025, Germany-headquartered Bayes Esports now has the rights for several esports leagues, tournaments, and events hosted by EFG, comprising all ESL Pro Tour in Counter-Strike: Global Offensive (CS:GO) competitions, ESL Impact and FACEIT Collegiate CS:GO Tournaments, and all of EFG’s Dota 2 properties.

The partnership is an expansion of previous deals, with the two parties claiming the development of match data infrastructure is necessary for esports to reach its full potential.

Both businesses will establish a dedicated team to innovate in the space of data-driven content creation and EFG will gain access to the existing technological product portfolio of Bayes Esports. The partners said they will also continue to collaborate on best-in-class practices to protect the integrity of esports, which includes the use of Bayes Esports’ integrity market monitoring and rightsholder protection.

Martin Dachselt, chief executive and managing director of Bayes Esports, said: “Besides being a great sign for us that shows that we are on the right track and that what we are doing is catching on with the industry’s most important players, it’s also a clear statement towards the grey market of the esports data industry.

“With the leader in competitive games and esports and data from over 12,000 matches by our side, we can move forward and continue to shape esports around official data, ensure the integrity of its biggest events and give those that hurt the long-term development of this industry through improper offerings no quarter.”

The partnership will include new data-driven Bayes Esports brand integrations in broadcast segments and at live events. Bayes will also develop data-driven and automated content-creation solutions for EFG and its partners, including the ‘Project V’ tool that automatically synchronises video and data to create content such as highlight clips that can be posted on social media.

Bernhard Mogk, senior vice-president of global business development and commercial strategy at EFG, said: “Over the last couple of years, we were able to establish uniform industry standards for official data together with Bayes Esports. Because of our joint initiatives, we are at the forefront of preserving and promoting integrity in esports.

“We are excited to continue our long-term strategic partnership and to keep on innovating in the area of data-driven content solutions to create additional value that will contribute to the long term commercial sustainability of the entire ecosystem.”